Management and Entrepreneurship
Overview
Management roles are essential for all organisations. The intense speed of change in technology and the increasing pressure on companies to perform effectively in a globally competitive world has meant there are new demands being placed on managers to be innovative in their management practices. JCU's management courses are a launching pad for a successful career in business and management. Management subjects have been designed after extensive consultation with prospective employers to give graduates a competitive edge in the business world and the job market.
Students receive a firm grounding with foundation subjects in the areas of accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. Specialist studies in areas of business negotiation, managing organisational flexibility, service quality management, cross cultural management, managing small and medium enterprises and entrepreneurship in emerging economies are integrated with general business subjects to ensure students develop relevant managerial skills alongside a broader business education
The JCU Bachelor of Business offers choice and flexibility because you can enhance your expertise by combining Management and entrepreneurship with a second major from Accounting, Economic and Regional Development (Townsville only), Financial Management (Townsville only)(Townsville only), Hospitality Management (Cairns only), Human Resource Management, International Business (Cairns only), Marketing or Tourism Management. Alternatively, you can study in non-business disciplines to cater for individual interests or a specialist career goal.
Career Opportunities
Business graduates with a major in Management and Entrepreneurship are favourably positioned to enjoy and progress through a wide range of employment opportunities with both large and small businesses, the public sector and multinational enterprises. The expertise they possess gives them a unique edge in pursuing a broad range of successful careers as a chief executive officer, business manager, business consultant, entrepreneur, administrative officer and executive or senior management roles in areas such as strategic planning, TQM/operations, public relations, advertising, human resources and finance.
