Marketing
Overview
Marketing not only involves selling and promotion. It encompasses research and development of appropriate products, monitoring consumer demand, price policy, communication and customer service. Today’s marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions.
The course includes foundation subjects in the areas of marketing fundamentals, accounting for decision making, economics, data analysis, customer experience, management and personal professional skills. These subjects are then complemented by specialist topics in marketing communications, consumer behaviour, international marketing, strategic marketing, public relations and interactive marketing.
The JCU Bachelor of Business offers choice and flexibility because you can enhance your expertise by combining Marketing with a second major from Accounting, Economic and Regional Development (Townsville only), Financial Management (Townsville only), Hospitality Management (Cairns only), Human Resource Management, International Business (Cairns only), Management and Entrepreneurship or Tourism Management. Alternatively, you can study in non-business disciplines to cater for individual interests or a specialist career goal.
Career Opportunities
Business graduates with a major in Marketing are favourably positioned to enjoy and progress through a wide range of employment opportunities with both large and small organisations in the private, public and not-for-profit sectors. The expertise they possess gives them a unique edge in pursuing a broad range of successful careers as advertising executive, brand or product manager, direct marketing consultant, electronic marketer, market researcher, public relations officer and undertake managerial roles in marketing, sales, customer service, international marketing.
