JCU Brand Feedback Encouraged
JCU brand – feedback encouraged
Over the coming months, and as part of the broader strategy articulated in the University Plan 2018-2022, there will be a number of exciting changes to our brand identity system. These changes also occur in the context of JCU’s commitment to Creating a brighter future for life in the tropics world-wide through graduates and discoveries that make a difference. This difference is underpinned by:
· Research and teaching excellence
· Brand equity
· Contemporary products
· Student and industry partner experience; and
· Commercial intent.
Brands and branding play an important role in a more competitive environment. We have much to be proud of in the JCU brand and we are determined to meet the challenges of changing demand, rising costs, and the convergence of technology at a remarkable speed. Our students and industry partners are becoming more sophisticated and discerning in the options available for a world class education and smart brands will rise to that challenge.
Your feedback in the coming months to changes in the look, feel and substance of the JCU brand is welcome and encouraged. Please send any feedback to Graham Willcock, Director Marketing.