Using Social Media in your Job Search

Using social media well is an essential job search strategy. Whilst your online activity may not result in an immediate job offer, it might put you in the right place at the right time and provides a chance to job hunt creatively.

  • Employers will look at your social media profiles to gain an insight into you
  • You can increase your network by using LinkedIn and Facebook effectively
  • You can join relevant industry groups and pages to help keep up-to-date with industry happenings

Managing your online identity

Take some time to create a positive digital identity. This could include:

  • Search for yourself on Google – this is what employers will find. What do the search results say about you? Is it good?
  • Clean up your social media presence – check for posts you're tagged in and, if unprofessional or inappropriate, remove those tags
  • Delete anything which shows you in a negative light
  • Check your privacy settings
  • Keep everything professional and always be respectful
  • See the article Social media for careers on the Graduate Opportunities website.

Using Facebook to enhance your career

  • Follow JCU Careers and Employment on Facebook – we regularly share career relevant information, tips, jobs and ideas
  • Many larger organisations use Facebook to distribute information about their graduate opportunities – make a list of the organisations you would like to work with and Like them on Facebook
  • Join industry related groups on Facebook
  • Interact professionally with recruiters, i.e. the Queensland Graduate Portal hosts live chats with graduates from previous years

Some pages to explore:

Why use LinkedIn?

LinkedIn is becoming the most popular tool for connecting with professionals online.

Recruiters will search for your LinkedIn profile and you will want them to be impressed; this means you need to devote time and energy to this important resource.

Getting started on LinkedIn

  • Connect with our Career Peer Leaders – they are available during Study Periods 1 and 2 at the Cairns and Townsville campuses to assist you to start or improve your LinkedIn profile.
  • Check out Lynda.com – all JCU students and staff have access to free courses, including Up and running with LinkedIn.
  • The Linkedin Profile Checklist is a great place to begin.
  • Building a Great Student Profile is also a helpful resource.

Joining relevant LinkedIn groups

This is a great way to improve your industry related knowledge and grow your network of professionals. You can take part in discussions with professionals. Take care to ask relevant questions and be polite at all times.

More resources