Dr Rachel Hay

Management and Commerce

BBus (Hons - 1st Class)

College of Business, Law and Governance Townsville

Email: rachel.hay@jcu.edu.au

Mob: 0402 289 724


The engagement of women and technology in agriculture

The engagement of women and technology in agriculture study aims to explore the benefits to rural women and families from using technology. At present, there is little research about the topic of rural women using technology or about how women make decisions to adopt this type of technology. This study investigates the importance of rural women's use of and role in managing technology and the valuable skills and attributes that rural women bring to decision making in management and leadership.

Rachel has given over 130 media interviews on aspects of her research. Read some of these updates here:




Rachel has considerable experience in the agricultural sector, including working with the Bureau of Sugar Experiment Stations, CSIRO and has practical experience on cattle stations.

She has worked on a range of externally funded projects, including The Digital Homestead Project (JCU eResearch), and is currently a member of the project teams working on two National Environmental Science Programme funded projects:

2.1.3 Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project

3.1.3 Extension of NESP project 2.1.3 to enable a wide range of program material to be analysed for readability


Rachel's research interests centre on:

  • Agricultural marketing, including technology adoption, behaviour change focusing on minimising the environmental impacts of farming
  • Sustainability perceptions across a range of stakeholders and the development of strategies to increase sustainability-related behaviours

Rachel has presented her work at international and domestic conferences and has published her work in several academic and practitioner journals, including the Journal of Rural Studies and the Journal of Learning Design. Rachel's publications can be viewed and downloaded here.

  • Australian Postgraduate Award, 2014
  • Academic Medal James Cook University, 2013
  • Philip Pearce Award James Cook University, 2013
  • Graduate Address James Cook University, 2013