BBus – Marketing Major

Major Structure

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Integrated Marketing Communications

BX2174:03 Research and Decision Making for Business

BX2184:03 Sustainable Marketing Management

BX3081:03 Interactive Marketing

BX3082:03 International Marketing

BX3083:03 Strategic Marketing

BX3181:03 Applied Marketing Research