Course and Subject Handbook 2020 Courses Postgraduate Courses MBA – Creative Marketing Major

MBA – Creative Marketing Major

MBA – Creative Marketing Major

Handbook year

2020

Major code

MBA-CMK

Credit points

12 credit points

Major Structure

CORE SUBJECTS

CP5636:03 e-Strategic Management

LB5122:03 Marketing Strategy, Analytics and Development

LB5132:03 Multinational Corporations and International Markets

LB5232:03 Marketing and Customer Engagement