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Bachelor of Tourism, Hospitality and Events

Handbook year


Course code


Course type

Bachelor Degree (AQF Level 7)


Division of Tropical Environments and Societies


Business, Law and Governance

Award Requirements

Admission Requirements

Course pre-requisites

English (Units 3/4,C)

Recommended: Mathematical Methods (Units 3/4,C)

Minimum English language proficiency requirements

Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 Schedule II of the JCU Admissions Policy.

Post admission

Professional practice:

This course includes options for professional practice units. Students may be required to undertake such placements away from the campus at which they are enrolled, at their own expense.

Further information about placements can be found at Coursework Enrolment Procedure.

Academic Requirements for Course Completion

Credit points

72 credit points as per course structure

Course learning outcomes

The graduates of James Cook University are prepared and equipped to create a brighter future for life in the tropics world-wide.

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.

The JCU Bachelor of Tourism, Hospitality and Events (THE degree) graduate will:

  • Demonstrate broad and coherent body of knowledge drawn from multiple disciplines necessary for understanding tourism hospitality and events systems;
  • Work collaboratively and creatively to promote innovation and apply critical thinking and problem-solving strategies in disruptive business domestic and global contexts
  • Demonstrate resilience, initiative, independence, judgement, and reflective practice with a commitment to lifelong learning and professional development
  • Critically evaluate, interpret and communicate information, data and resources in academic and digital contexts
  • Model ethical, sustainable and socially responsible standards in decision making and professional practice
  • Apply knowledge and skills to identify, design and deliver customer-informed sustainable tourism, hospitality and events services and experiences
  • Demonstrate an understanding of research informed practice in tourism, hospitality and events integrating industry intelligence and insights from multiple disciplines
  • Apply critical thinking skills to resource, analyse and synthesise information and develop solutions for tourism, hospitality and events
  • Apply technical and digital skills, including literacy and numeracy necessary for professional practice in business

Course Structure


Level 1

TO1008:03 Introduction to Tourism, Hospitality, and Events Management

BU1002:03 Accounting for Decision Making

BU1104:03 Introduction to Management Concepts and Application or TO1201:03 Leadership and Ethics in Tourism Management

BU1105:03 Professional and Academic Skills for Business

BU1007:03 Principles of Data Analysis for Business

BU1108:03 Marketing Matters

BU1112:03 Business Law

Level 2

TO2117:03 Food and Beverage Management

BX2091:03 Tourism and Leisure Management

BX2174:03 Evidence Based Business Decision Making

TO2051:03 Innovation for Tourism, Hospitality and Events Futures

BX2094:03 Conference and Events Management

BX2077:03 Project Management

BX2051:03 Managing People

Level 3

TO3153:03 Revenue and Yield Management

BX3193:03 Hospitality Operations Management

BX3194:03 Destination Management and Planning

TO3052:03 Experience Design in Tourism, Hospitality and Events

BX3095:03 Visitor and Crowd Behaviour Management

BU3101:03 Professional Internship or BU3102:03 Multidisciplinary Project or BU3103:03 Independent Project


Select one of the following Options

Option 1 (Electives)

Select 9 credit points of any Level 1, 2 or 3 undergraduate subjects


Select 3 credit points of any Level 2 or 3 undergraduate subjects


Option 2 (Minor)

Select a Minor from Table A

TABLE A (Minors)

Type of minor

Optional, single

Credit points in major

12 credit points




Professional Practice Minor

JCU Cairns




JCU Brisbane


JCU Cairns

Not offered from July 2021 to December 2022

JCU Singapore



Expected time to complete

3 years full-time or equivalent part-time

Maximum time to complete

7 years

Maximum leave of absence

1 year


Course progression requisites

Must successfully complete 12 credit points at level 1 before attempting any level 3 subject.

This course has a Work-Integrated Learning (WIL) program culminating in a third year core subject.  Students must successfully complete the prescribed WIL preparation modules and quizzes to be eligible to apply for a WIL capstone subject.

Course includes mandatory professional placement(s)


Course includes mandatory FieldworkNo

Special assessment requirements


Professional accreditation requirements


Maximum allowed Pass Conceded (PC) grade


Supplementary exam for final subject

A student who has failed a single subject towards the award in their final teaching period and who gained 40% or more of the marks for that subject, may be granted a supplementary examination in that subject. However if that subject is required for accreditation, then the criteria specified by that accreditation will apply.



Students may apply for credit transfer for previous tertiary study in accordance with the Credit Transfer Procedure.

Maximum allowed

48 credit points


Credit will be granted only for studies completed in the 10 years prior to the commencement of this course.


Credit gained for any subject shall be cancelled 17 years after the date of the examination upon which the credit is based if, by then, the student has not completed the course of study prescribed for the degree.

Other restrictions


Award Details

Award title


Approved abbreviation


Inclusion of majors on testamur

Not applicable - This course does not have majors

Exit with lesser award

Students who have completed 24 credit points of their course award requirements, and withdraw from or fail to meet the requirements for progression in the later years, may be eligible for the award of Diploma of Tertiary Studies.

Course articulation

Not applicable