BBus – Marketing for the Digital Age Major

Handbook year

2021

Major code

BBU-MKD

Credit points

24 credit points

Owner

Division of Tropical Environments and Societies

College

Business, Law and Governance

Major Structure (Except as second major with International Business)

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Advertising, Promotions and Mobile Marketing

BX2084:03 Sales, Services, Business Development and the Digital Frontier

BX2184:03 Marketing, Consumerism and Sustainability

BX3081:03 Social Media Marketing

BX3082:03 International Marketing in the Global Village

BX3181:03 Social Surveys and Questionnaire Design or BX3182:03 Digital Analytics for Marketing

BX3186:03 Marketing for Social Change

Major Structure (Second major with International Business)

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Advertising, Promotions and Mobile Marketing

BX2084:03 Sales, Services, Business Development and the Digital Frontier

BX2184:03 Marketing, Consumerism and Sustainability

BX3081:03 Social Media Marketing

BX3181:03 Social Surveys and Questionnaire Design or BX3182:03 Digital Analytics for Marketing

BX3186:03 Marketing for Social Change

OPTION

Select 3 credit points of any level 2 or 3 BU or BX subjects

Note: Students studying this as a second major in conjunction with the International Business major have a subject overlap.  Subject content contained in BX3082 is completed as part of the International Business major and this has been taken into account in your study plan.