BBus – Marketing Major

BBus – Marketing Major

Handbook year

2020

Major code

BBU-MKT

Credit points

24 credit points

Major Structure

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Advertising, Promotions & Market Communications

BX2174:03 Evidence Based Business Decision-Making

BX2184:03 Marketing, Consumerism and Sustainability

BX3081:03 Digital and Social Media Marketing

BX3082:03 International Marketing

BX3083:03 Strategic Marketing

BX3181:03 Social Surveys and Questionnaire Design