Bachelor of Business (Management) (Marketing) - External major description page

Course Enrolment Planners Business, Law and IT Study Plans Undergraduate (beginning of the year) Bachelor of Business (Management) (Marketing) - External major description page

Management

Management roles are essential to all organisations. The intense speed of change in technology and the increasing pressure on companies to perform effectively in a globally competitive environment means there are new demands on managers to be innovative in their management and business opportunity practices.

Marketing

Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

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