Bachelor of Business (Marketing) (Human Resources Management) - Townsville major description page

Course Enrolment Planners Business, Law and IT Study Plans Undergraduate (beginning of the year) Bachelor of Business (Marketing) (Human Resources Management) - Townsville major description page

Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

People drive business, while people management drives behaviour. At JCU you develop the expertise to positively shape employee performance in all types of organisations. You’ll also build a human resource management career portable enough to take you anywhere in the world.

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