Course Enrolment Planners Undergraduate (beginning of the year) Bachelor of Business (Marketing) (International Business) - External major description page


Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

International Business

The world economy has become increasing fluid and business now operates in a global arena where all aspects of a nation's economy are linked to the economies of trading partners. International Business provides opportunities to build and strengthen a sustainable competitive position for firms in the global market marketplace.

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