Course Enrolment Planners Business, Law and IT Study Plans Undergraduate (beginning of the year) Bachelor of Business (Sports and Events Management) (International Business) - External major description page
Modern sports and events management is a dynamic global industry important to local economies and tourism. Athletes are considered celebrities and events are entertainment extravaganzas with spectator expectations constantly growing.
The world economy has become increasing fluid and business now operates in a global arena where all aspects of a nation's economy are linked to the economies of trading partners. International Business provides opportunities to build and strengthen a sustainable competitive position for firms in the global market marketplace.