Bachelor of Business (Sports and Events Management) (Marketing) - External major description page

Course Enrolment Planners Business, Law and IT Study Plans Undergraduate (beginning of the year) Bachelor of Business (Sports and Events Management) (Marketing) - External major description page

Sports and Events Management

Modern sports and events management is a dynamic global industry important to local economies and tourism. Athletes are considered celebrities and events are entertainment extravaganzas with spectator expectations constantly growing.

Marketing

Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

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