Bachelor of Business (Marketing) - External study plan

Study Plan

Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

Enrol in three steps!

  1. CHOOSE SUBJECTS. Use the tables below to choose your subjects. You can also download a planner to make the planning process easier. Note: Core subjects will already be on your study plan in eStudent.

  2. CHECK TIMETABLE. Check subject timetables to ensure you don't have lecture clashes.

  3. ENROL IN SUBJECTS. After you have chosen your subjects, right click and open eStudent in new tab to start enrolling.

Level 1

Teaching period 2

Core/Elective

Subject Code

CORE – Already on plan

BU1007 – Business Data Analysis and Interpretation

CORE – Already on plan

BU1108 – Managing Consumer Markets

CORE – Already on plan

BU1112 – Business Law

CORE – Already on plan

BU1105 – Contemporary Business Communications

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

CORE – Already on plan

BU1002 – Accounting for Decision Making

CORE – Already on plan

BU1003 – Economics for Sustainable Business

CORE to major

BX2081 - Consumer Behaviour

CORE to major

BX2174 - Research and Decision Making for Business

Total 12cp (4 subjects)

Level 2

Teaching period 2

Core/Elective

Subject Code

CORE to first major

BX2082 - Integrated Marketing Communications

CORE to major

BX2184 - Sustainable Marketing Management

ELECTIVE

Choose option: Select 9 credit points of any undergraduate subjects

ELECTIVE

Choose from: 6 credit points of BX level 2 subjects

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

CORE to major

BX3181 - Applied Marketing Research

CORE – Already on plan

BU1104 – Business, Environment and Society in the Tropics

ELECTIVE

Choose from: 3 credit points of BU or BX level 2 or level 3 subjects

ELECTIVE

Choose option: Select 9 credit points of any undergraduate subjects

Total 12cp (4 subjects)

Level 3

Teaching period 2

Core/Elective

Subject Code

CORE to major

BX3083 - Strategic Marketing

CORE to major

BX3082 - International Marketing

ELECTIVE

Choose option: Select 9 credit points of any undergraduate subjects

ELECTIVE

Choose from: 3 credit points of BX level 3 subjects

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

CORE alternate

Choose option: BU3102 already on your plan. To change click Alternate

CORE to major

BX3081 - Interactive Marketing.

(Block or external)

ELECTIVE

Choose from: 6 credit points of BX level 2 subjects

ELECTIVE

Choose option: Select 3 credit points of any undergrad level 2 or level 3 subjects

Total 12cp (4 subjects)