Study Plan

Bachelor of Business (Health Management) (Marketing) - Townsville

The management of health resources and community needs is receiving increased focus in terms of cost effective return on investment, and delivering health infrastructure and service to communities in a sustainable manner.

Marketing is both an organisational function and a creative way of business thinking. The global marketplace is expanding and characterised by rapid change, so the business world is wide open for skilled marketers who develop and implement marketing initiatives.

Enrol in three steps!

  1. CHOOSE SUBJECTS. Use the tables below to choose your subjects. You can also download a planner to make the planning process easier. Note: Core subjects will already be on your study plan in eStudent.

  2. CHECK TIMETABLE. Check subject timetables to ensure you don't have lecture clashes.

  3. ENROL IN SUBJECTS. After you have chosen your subjects, right click and open eStudent in new tab to start enrolling.

Level 1

Teaching period 2

Core/Elective

Subject Code

CORE – Already on plan

BU1007 – Business Data Analysis and Interpretation

CORE – Already on plan

BU1108 – Managing Consumer Markets

CORE – Already on plan

BU1112 – Business Law

CORE – Already on plan

BU1105 – Contemporary Business Communications

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

CORE – Already on plan

BU1002 – Accounting for Decision Making

CORE – Already on plan

BU1003 – Economics for Sustainable Business

CORE to second major

BX2081 - Consumer Behaviour

CORE to second major

BX2174 - Research and Decision Making for Business

CORE to first major

HS2402 - Health Professional Research 1

(Block)

Total 15cp (5 subjects)

Level 2

Teaching period 2

Core/Elective

Subject Code

BX2082?

CORE to second major

BX2184 - Sustainable Marketing Management

CORE to first major

HS2066 - Professional Ethics in Health Management

CORE to first major

HS2067 - Health Information Management

(Block)

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

BX3081?

CORE to second major

BX3181 - Applied Marketing Research

CORE – Already on plan

BU1104 – Business, Environment and Society in the Tropics

CORE to first major

CU2021 - Public Relations Campaigns

Total 12cp (4 subjects)

Level 3

Teaching period 2

Core/Elective

Subject Code

CORE to second major

BX3083 - Strategic Marketing

(Block)

CORE to second major

BX3082 - International Marketing

(Block)

CORE to first major

BX3261 - Business Negotiation

CORE to first major

TM3402 - Health, Policy and Planning

(Block)

CORE to second major

BX2083 - Interactive Marketing

Total 12cp (4 subjects)

Teaching period 1

Core/Elective

Subject Code

CORE alternate

Choose option: BU3102 already on your plan. To change click Alternate

CORE to first major

HS3060 - Applied Health Leadership and Management in Developing Countries

CORE to first major

BX3186 - Social Marketing

Total 9cp (3 subjects)