Master of Business Administration in Creativity and Innovation

Courses and Study Australian courses Master of Business Administration in Creativity and Innovation

JCU’s Master of Business Administration (MBA) majoring in Creativity and Innovation equips you with the business and leadership skills to enhance your career prospects both locally and globally. The MBA will develop the way you approach the management of people, organisations and change. You’ll be engaged in a dynamic exchange of ideas and strategies, and benefit from JCU’s highly regarded links to industry.

Townsville; External; Singapore
Available to Australian students for inter-campus study in Singapore.
Start dates
February, July
2 years full-time
Part time available
Study mode
On campus; Off campus

Career opportunities

JCU’s MBA provides advanced knowledge, understanding and analytical skills for managing in the 21st Century in the areas of leadership, innovation, and creativity, to inspire new business ventures in the Tropics and beyond.

Many graduates use the MBA to enhance their career prospects in organisations and corporations of any size. You will find increased opportunities, leading to upper management positions.

Course highlights

Our MBA is internationally recognised. You will be taught by experts who are leaders in their fields, and every subject has real world experience and industry linkages.

You can choose to study from a broad range of disciplines including economics, accounting, finance and marketing, and use these to understand the key themes in business such as responsible management practices, sustainability, risk and value creation, the knowledge economy, leadership, change, and strategy.

Course overview

Our Creativity and Innovation major has real world applications.  You will learn how to apply design thinking methodology to develop better strategies, products and services, balancing risk and value creation.

JCU’s MBA is designed to be highly flexible, allowing you to choose the content of your degree and tailor it to your professional needs and career pathway.

How to apply

Complete an online application through our Online Application Portal.

Our campuses in Singapore and Brisbane operate on a trimester system – three semesters per year. View academic calendars.


MBA – Creativity and Innovation Major

Major code


Available in

Master of Business Administration

Credit points

12 credit points

Major Structure


CV5010:03 Creativity

CV5011:03 Innovation

CV5012:03 Design Thinking

CV5013:03 Innovation, Imagination, Leadership

Pathway into course

Please consult the admission requirements section in the Handbook for prerequisites and pathways into this course.


Master of Business Administration

Course code


Course type

Masters Degree (Coursework) (AQF Level 9)


Tropical Environments and Societies

Award Requirements

Admission Requirements

Course pre-requisites

Completion of an AQF level 7 bachelor degree from this or another university; or

Other qualifications or practical experience recognised by the Deputy-Vice-Chancellor of the Division of Tropical Environments and Societies as equivalent to the above.

Minimum English language proficiency requirements

Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 2 Schedule II of the JCU Admissions Policy or have successfully completed an AQF 8 qualification from James Cook University within the previous two (2) years.

Academic Requirements for Course Completion

Credit points

48 credit points as per course structure

Course learning outcomes

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.

On successful completion of the Master of Business Adminstration, JCU graduates will be able to:

  • Critically analyse complex business-related knowledge and practice from both historical and recent perspectives

  • Evaluate contexts within which differing sustainable business performance methods should be integrated and applied

  • Evaluate sustainable economic, social and environmental practices and value systems from different disciplinary perspectives

  • Research and apply established concepts to solve business and professional practice problems

  • Critically analyse complex contemporary business issues using appropriate models and make reasoned recommendations based on multidisciplinary synthesis of theory and evidence

  • Apply creative and innovative thinking effectively to business theory and practice

  • Present complex business analyses and information appropriately to differing audiences using:

  • Effective oral presentation skills

  • Clear and fluent written communication

  • Demonstrate the ability to work effectively in achieving common goals, demonstrating both:

  • Collaboration

  • Leadership

  • Adapt sustainable business constructs and skills to novel theoretical or practical situations

  • Exercise independent ethical judgment and initiative in solving differing business problems creatively

  • Demonstrate a capacity for personal reflection and self-development in relation to professional business learning and practice.

Course Structure


LB5202:03 Marketing Management

LB5205:03 People in Organisations

LB5212:03 Accounting and Finance for Managers

LB5236:03 Comparative Global Business Systems


LB5228:03 The Changing Business Environment

LB5229:03 Economics for a Sustainable World

LB5230:03 Managing Strategic Resources and Operations

LB5231:03 Corporate Responsibility and Governance

LB5232:03 Marketing and Customer Engagement

LB5233:03 Innovation and Entrepreneurship

LB5234:03 Leading and Managing Organisational Change

LB5235:03 Practical or Research Project


Select no specified major or a major from Table A

No specified major

Select 6 credit points of any level 5 subjects


Select 6 credit points of level 5 subjects with a prefix of LB, CO, CP, EC, TO or CV

Table A (MAJORS)

Type of major



Credit points in major

12 credit points




Creativity and Innovation





Conflict Management and Resolution

















Expected time to complete

2 years full-time or equivalent part-time

Maximum time to complete

8 years

Maximum leave of absence

1 year


Course progression requisites


Course includes mandatory professional placement(s)


Special assessment requirements


Professional accreditation requirements


Maximum allowed Pass Conceded (PC) grade


Supplementary exam for final subject

A student who has failed a single subject towards the award in their final teaching period and who gained 40% or more of the marks for that subject may be granted a supplementary examination in that subject. However if that subject is required for accreditation, then the criteria specified by that accreditation will apply.

Advanced Standing


Students may apply for exemption for previous tertiary study where appropriate in accordance with the Advanced Standing and Articulation policy and associated procedures.

Advanced standing will be granted for the following:

  • AQF level 7 bachelor degree in a cognate discipline* – 12 credit points 

  • AQF level 7 bachelor degree in non-cognate discipline and relevant employment experience** - 12 credit points 

  • AQF level 7 bachelor degree in cognate discipline* and relevant employment experience** – 24 credit points 

  • AQF level 8 bachelor honours degree in a non-cognate discipline – 12 credit points 

  • AQF level 8 bachelor honours degree in a cognate* discipline – 24 credit points 

  • AQF level 8 graduate certificate in any discipline or JCU Graduate Certificate in Business Adminstration – 12 credit points 

NB Where employment experience without qualifications, as set out below, is used to meet entry requirements, that experience will not also be used to give advanced standing.

*Cognate disciplines: Accounting and Finance, Marketing, Management, Commerce, HRM, Economics, Tourism and Hospitality or other disciplines where students will have completed study relating to organisational behaviour, business, strategy, marketing, economics, communication and people management.

**Employment experience: Applicants must have a minimum of 4 years full-time equivalent professional work experience in a management, leadership or supervisory level in a business environment or be eligible for a member grade status of a relevant professional organisation.  Students will have demonstrable effective management experience relating to organisational behaviour, business, strategy, marketing, economics, communication and people management.

Maximum allowed

24 credit points


Advanced standing will be granted only for studies completed in the 4 years prior to the commencement of this course.


Advanced standing gained for any subject shall be cancelled 12 years after the date of the examination upon which the advanced standing is based if, by then, the student has not completed the course.

Other restrictions

Students who enter the program via a pathway granting 24 credit points advanced standing will not be entitled to undertake a major, or must elect not to receive the 12 credit points advanced standing equivalent to the elective subjects.

Advanced standing will not be granted for undergraduate studies or for work experience that is used to gain admission to the course.

Award Details

Award title


Approved abbreviation


Inclusion of majors on testamur

All Majors will appear on the testamur

Exit with lesser award

Students who exit the course prior to completion, and have completed the relevant number of credit points and appropriate subjects, may be eligible to receive one of the following awards:

  • Graduate Certificate of Business Administration

  • Graduate Diploma of Business Administration

  • Graduate Certificate of Conflict Management and Resolution

Course articulation

Not applicable

This website is intended as general guide. Prospective students should contact the university to confirm admission requirements and the availability of courses. James Cook University reserves the right to alter any course or admission requirement without prior notice.