The Marketing Directorate is responsible for oversight of the implementation of the JCU Marketing strategy both for Australia and internationally. The Directorate is responsible for a diverse range of marketing and related functions including brand, course and research marketing, digital strategy including the web and social media, advertising and publications, coordination/oversight of external facing events and participation in the processes around pricing and scholarships.

The Marketing Directorate is led by Mr Graham Willcock, who is based on the Cairns campus.