Business/Executive Coaching

Title of Project

Business/Executive Coaching

Name of Advisor/s

A/Prof Anna Blackman


College of Business, Law & Governance

Summary of Project

Many business organisations make substantial investments in staff development programs hoping that these will increase productivity and be a source of competitive advantage for their organisation (Fulmer, Gibbs, & Goldsmith, 2000).  Business coaching is one type of staff development activity that has become very popular in recent years.  There are tens of thousands of business coaches world wide, Fillery-Travis and Lane (2006) described business coaching as a $2 billion per annum market.  More recently Liljenstrand and Nebeker described business coaching as “the fastest growing field within consulting” (Liljenstrand & Nebeker, 2008:58).  Despite this popularity, until recently there has been little published systematic empirical research into business coaching or its effectiveness.   This is however, growing but more research is needed.

Due to the lack of empirical research in the coaching field (Brotman, Liberi, & Wasylyshyn, 1998; Evers, Browers, & Tomic, 2006; Feldmen & Lankau, 2005; Kilburg, 1996, 2001; Lowman, 2005; Sashkin, 2005; Stevens, 2005; Wasylyshyn, Gronsky, & Hass, 2006) and limited research into the effectiveness of coaching (Sue-Chan & Latham, 2004) this projects is designed to explore participant perspectives on coaching effectiveness.

This project will help to close the literature gap on coaching effectiveness and will provide coaching businesses, participants and coaches with information that has not been available from the coachee perspective before.


Coaching, effectiveness, process, benefits, empirical research

Would suit an applicant who

Has an interest in business coaching, human resource management or leadership and who has an interest/skills in qualitative and quantitative data analysis skills