Exploring the commercial dimensions of mundane authenticity

Exploring the commercial dimensions of mundane authenticity

Title of Project

Exploring the commercial dimensions of mundane authenticity

Name of Advisor/s

Professor Philip Pearce

College

College of Business, Law & Governance

Summary of Project

Existing studies have demonstrated how tourists appreciate the ordinary, everyday, mundane characteristics and qualities of the places they visit. Studies to develop these interests as a commercial package and to explore the markets and contexts for these interests with Asian and other international tourists to Australia represents novel ground for investigation.

Keywords

tourism, experience design

Would suit an applicant who

Would suit a student interested in new markets and the design of experience