Statement on the Use of Corporate Identifiers

Policy Community, Marketing and Alumni Statement on the Use of Corporate Identifiers

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This statement and appendices supersede the University Armorial Bearings – Use – Policy approved by Council 9/86 on 2.10.86.

Intent

To ensure the appropriate use of the University’s Armorial Bearings, Crest and Logo, Initials, Seal and other identifiers.

Statement Provisions

General Principles

James Cook University, a statutory body corporate is the sole legal and beneficial owner of the “James Cook University” name, Armorial Bearings and logo.

James Cook University’s Corporate Identifiers play an integral role in raising and reinforcing the University’s profile in the international, national and regional communities.

The use of the Corporate Identifiers is underpinned by the University’s goal of consolidating its position, as stated in the Priority Objective relating to Reputation.

Guidelines

1. Identifiers

1.1 James Cook University, as a statutory body corporate, has several unique identifiers. Illustrations of these identifiers are contained in Appendix 1.

2. Armorial Bearings

2.1 The University’s Armorial Bearings granted by the College of Arms, London by Letters Patent dated 26 June 1972 represents the University’s official insignia.

2.2 The Armorial Bearings are comprised of component parts that include the Shield (or Coat) of Arms, the crest, the mantling, supporters and compartment. The Letters Patent also includes the grant of a Badge to the University.

2.3 The use of the full achievement of the University Armorial Bearings and the component parts for all prescribed official purposes must be considered and recommended by the Ceremonial and Honorary Degrees Committee and approved by Council.

2.4 The use of the various components of the Armorial Bearings for memorabilia purposes requires the approval of the Ceremonial and Honorary Degrees Committee on the recommendation of the Memorabilia Management Committee.

3. JCU Crest

3.1 The JCU Crest consisting of the crest, shield and motto is used both individually and as part of the Logo on stationery, forms, non-award certificates, clothing and official publications as set out in the Corporate Style Manual.

3.2 The JCU Crest is also used on assets or as otherwise approved by the Vice-Chancellor and University Secretary.

3.3 The use of the JCU Crest for memorabilia purposes requires the approval of the Ceremonial and Honorary Degrees Committee on the recommendation of the Memorabilia Management Committee.

3.4 The use of the JCU Crest in an embroidered format is covered by the Policy for Embroidery of JCU Crest, which can be found in the Corporate Style Manual.

4. Logo

4.1 The University’s Corporate Logo combines the boxed JCU Crest, the letters JCU and the name James Cook University.

4.2 The University’s Corporate Logo is used for marketing and promotional purposes and other administrative purposes as set out in the University’s Corporate Style Manual or as otherwise approved by the Vice-Chancellor and President or the University Secretary.

4.3 The use of the Corporate Logo for memorabilia purposes requires the approval of the Memorabilia Management Committee.

5. University Name and Initials

5.1 The use of the University Name or Initials in the foundation or establishment of a company must be approved by Council.

5.2 The use of the University Name or Initials in the foundation or establishment of an associated entity must be approved by Council.

5.3 The use of the University Name or Initials for memorabilia purposes requires the approval of the Memorabilia Management Committee.

6. Corporate Seal

6.1 The Corporate Seal consists of an embossed representation of the Armorial Bearings encircled by the words “The Seal of the James Cook University”.

6.2 The Corporate Seal is used for official prescribed purposes as approved by Council.

7. Other Identifiers for Prescribed Activities

7.1 The University has been allocated an Australian Business Number (ABN), which is a unique identifier and verification tool for business purposes.

7.2 The University is registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) and has four separate CRICOS provider numbers that are essential for dealing with course offerings to overseas students.

Approval Details

Policy sponsor:

Deputy Vice Chancellor, Global Strategy and Engagement

Approval authority:

Futures Committee

Version no:

15-1

Date for next review:

31/12/2009

Modification History

Version no.

Approval date

Implementation date

Details

15-1

10/09/2015

11/09/2015

Policy sponsor and approval authority amended to reflect Council approve Policy and Delegations Framework

There are no related procedures.

There are no other related documents.