Marketing Major

Information valid for students commencing in 2014.

Major c ode

BBU-MKT

Version

2

Available in

Bachelor of Business

Bachelor of Arts – Bachelor of Business

Bachelor of Sport and Exercise Science – Bachelor of Business

Bachelor of Business - Bachelor of Laws

Bachelor of Business - Bachelor of Laws with Honours

Bachelor of Business - Bachelor of Psychology, Bachelor of Business - Bachelor of Psychology with Honours

Credit point value

24

Other details

Structure

Core Subjects

BX2174:03 Research and Decision Making for Business

BX2081:03 Consumer Behaviour

BX2082:03 Integrated Marketing Communications

BX2184:03 Sustainable Marketing Management

BX3081:03 Interactive Marketing

BX3181:03 Applied Marketing Research

BX3082:03 International Marketing

BX3083:03 Strategic Marketing

Availability Information

Major is available in the following courses and campuses:

Course

C/Code

Campus

QTAC

Notes

Bachelor of Business

20510

Brisbane

Cairns

Townsville

Singapore

External

322171

312171

312239

Bachelor of Arts-Bachelor of Business

20310

Cairns

Townsville

External

N/A

Bachelor of Business-Bachelor of Psychology, Bachelor of Business-Bachelor of Psychology with Honours

12410F

Cairns

Townsville

External

N/A

Bachelor of Business-Bachelor of Laws

Bachelor of Business-Bachelor of Laws with Honours

60610

Cairns

Townsville

External

N/A

Bachelor of Sport and Exercise Science-Bachelor of Business

71610B

Cairns

Townsville

External

N/A