Bachelor of Business

Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.

In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and various combinations of a second major or a maximum of two minors.

With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, career development tools prepare you for your final-year placement within a local business.

To bolster your employability, you also have the option of completing the Professional Development program alongside your degree.

You can study this degree on campus to experience face-to-face learning and build network connections. Alternatively, study online for flexibility. You can also build your employability by studying a joint degree.
Additional information

Majors

Within our undergraduate business degree, you are able to choose from seven majors. A major is your chosen area of specialisation. Not all majors are available at all campuses. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.

Business Intelligence and Information Systems

Find out how to integrate information technology systems and data into business strategies and be integral to your organisation’s operational strategy. As a business intelligence analyst, you will have the knowledge needed to use data for marketing purposes, create cost-effective systems and identify business opportunities.

You will work in the digital space to manage information systems, large amounts of data and information security. You will also gain the skills to communicate the data effectively, enhancing marketing efforts, or informing supervisors and clients.

With the ever-increasing use of technology and the importance of data and data security, you will be highly employable in a growing industry. Upon graduation, you can apply for membership of the Australian Institute of Management (AIM).

Hospitality and Tourism Management

Stand out from the crowd with this major and manage tourism and hospitality attractions, tours, events, and services. You will gain the professional knowledge and expertise to manage, plan and market the food, recreation, accommodation and tourism industry.

By understanding the decision making process of your guests, you will have the ability to create amazing travel or event experiences. You will study the intricacies of conference and event management and the logistics and operations behind hospitality.

Through case studies, field trips and site visits, learn the practical skills required to excel in the industry. If you are an Australian student, you can study this major online or in Singapore. For international students, you can study in either Brisbane or Singapore.

Human Resources Management

Find out what makes people tick and how you can boost their performance in organisations. Get the competitive edge in business. By understanding human behaviour, you will learn about the value of employees to a workplace.

Learning how to effectively communicate, develop positive employment relations and manage organisational change will make you stand out from the crowd. Your passion for human resources can take you across industries in Australia and around the world.

Wherever you want to work and in every industry, having a deep knowledge of people and having the skills to enable them to succeed will make you valuable to any business.

International Business

Build invaluable skills for managing business an international scale. Your love of developing strategies and planning for short- and long-term projects will see you operating multi-national enterprises.

Develop an in-depth understanding of the challenges, advantages and issues of conducting business in a complex global environment. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.

With an increasingly globalised world, your business and management skills will open up a range of career prospects. As an Australian student, you can study this major online and gain practical skills through local industry placement or choose to study a semester in Singapore. As an international student, you can study this major in Singapore or Brisbane.

Management

Find out how to use your love of innovation, entrepreneurship and people management to strengthen your employability skills. Giving you the edge to lead businesses in highly competitive environments, you will learn how to solve complex organisational problems, plan effectively and hire the right employees.

Develop the skills to manage finances and resources, and direct business operations in a fast-paced setting. You will learn to manage people and workflow — transferable skills important to running a business or team in any industry.

Understand how to identify the best people for the job, and how to motivate, develop and manage people in the workplace. You will get real-world skills and put theory into practice by developing a management solution for an existing business.

Marketing

Get the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you become an effective marketer, fulfilling the needs of your customers or growing a new customer base.

Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. You will learn how to build a target audience profile and create advertising that focuses on your customers.

Marketing skills are fundamental for growing a business in both the private, public and non-profit sectors. You will have the capacity to address the challenges of marketing a brand to your target audience in a competitive marketplace.

Sports and Events Management

Be involved in the exciting, fast-paced environment of the sporting and events industries. You will learn how to create, organise and coordinate sports, business, and public events on both a small and large scale.

Events are central to local economies and tourism; you will work within a dynamic global industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.

With a diverse choice of subjects, you can tailor your degree and specialise in your preferred industry. You will learn transferable skills relevant to many careers. Learn how to adapt to all situations, build problem-solving skills, and understand the intricacies of negotiation and logistics.

Your skills are relevant to a large number of industries as a business graduate. Job opportunities depend on what major you decide to specialise in. You will have the ability to understand the importance of data-driven decision making – a quality highly valued by employers.

Potential careers could include:

• Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
• Stockbroker
• Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
• Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
• Human Resource Manager

Bachelor of Business

Award Requirements

Admission Requirements

Academic Requirements for Course Completion

Course Structure

CORE SUBJECTS

Level 1

BU1002:03 Accounting for Decision Making

BU1003:03 Principles of Economics

BU1007:03 Principles of Data Analysis for Business

BU1104:03 Introduction to Management Concepts and Application

BU1105:03 Business Communication

BU1108:03 Marketing Matters

BU1112:03 Business Law

Level 3

BU3101:03 Professional Internship or BU3102:03 Multi-Disciplinary Project or BU3103:03 Independent Project

OPTIONS

Select a major from Table A

PLUS

Select one of the following options:

OPTION 1 (Second Major)

Select a second major. Please refer to Table A for possible double major combinations.

or

Option 2 (Minors and/or Electives)

Select a minor from Table B that is different to your major or 6 credit points of level 2 subjects, 3 credit points of level 2 or 3 subjects, 3 credit points of level 3 subjects

PLUS

Select 3 credit points of any level 2 or 3 undergraduate subjects

PLUS

Select 9 credit points of any undergraduate subjects

TABLE A (MAJORS)

TABLE B (MINORS)

Campus

Candidature

Progression

Credit

Award Details

Honours

A Student Services and Amenities fee is payable per subject up to a maximum amount per year.

A variety of Scholarships are available to suit different student types.

Note the course QTAC code for the location you've chosen. You'll need to enter it as part of your QTAC application.

OP Score/Rank is indicative only. Entry scores will be finalised in the major offer round.