Fast Facts
Location
Commencing
- Online: February, May, September
- Townsville: February, May, September
- Cairns: February, May, September
Fees
$13,250.00+
+estimated annual Commonwealth Supported Fee
Plus Student Services and Amenities fee
Fee deferral and scholarships available if eligible
Duration
3 years full-time
or part-time equivalent
Entry Requirements
ATAR 59.4
English (Units 3/4,C)
Recommended Knowledge
Mathematical Methods (Units 3/4,C)
QTAC Codes
- 312159
- 312151
- 322151
Course detail
Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.
In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and various combinations of a second major or a maximum of two minors.
With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, career development tools prepare you for your final-year placement within a local business.
To bolster your employability, you also have the option of completing the Professional Development program alongside your degree.
You can choose from seven business majors. Consult the Handbook for majors available at each campus.
You may also be interested in studying the Bachelor of Business in a joint degree:
Bachelor of Business-Bachelor of Laws
Bachelor of Business-Bachelor of Psychological Science
Bachelor of Arts-Bachelor of Business
Bachelor of Business and Environmental Science
About JCU's Bachelor Degree of Business
You have the drive to excel in business in a fast-paced workplace. You care about sustainability and building a business model that is good for the planet as well as the company bottom line. A Bachelor of Business degree from JCU can give you everything you need to leverage your drive into a successful and meaningful business career.
Study Business at James Cook University And Be Ready Today for Tomorrow
The best business bachelor degree is about more than theoretical knowledge. Small class sizes, student work placements and career development tools allow you to thrive throughout your studies at JCU.
Understand the core subjects that underpin business, from accounting to sustainable economics, data analysis to communications. JCU’s lecturers are committed to student success and actively participate in applying theory to real work situations from the beginning of your studies.
Complete an optional Professional Development program alongside this business degree. As you work through the program, become an expert at applying knowledge to the real world and build on your employability skills.
Interact with people in the business world, build your network of connections and get advice from those on the ground. Launch a successful career with a JCU Bachelor of Business degree.
A Business Degree That Lets You Choose Your Own Path
Develop skills that are relevant to any type of business as you pursue your Bachelor of Business studies in QLD. Be a flexible, data-driven decision maker employers will value or become your own business leader and build a company from the ground up.
You can choose any major that interests you. Build your skills in dealing with financial matters through a major in Accounting, Financial Advising or Management, or Banking and Finance. Prepare to lead with a major in Management, Governance, Business and Society, Human Resources Management.
You have ideas about how to grow a company or help it function more efficiently. Grow your skills in these areas with a major in Marketing or Business Intelligence and Information Systems. Maybe you have a flair for working cross-culturally?A major in Hospitality and Tourism Management or International Business will complement your skills.
Whatever drives you, there is a major within your business degree at JCU that will build your skills. Once you have chosen your major, you can further refine your direction with a second major or up to two minors.
Be a Decision Maker
Depending on the major you choose and your personal interests, your business degree will prepare you for any number of potential careers. Be ready to start as an accountant, human resource manager, economist, financial analyst, project manager, marketer or any other business path.
While your specific field of expertise is critical to specialisation in a certain field, the added value to employers is your critical-thinking skills and decision-making abilities, applicable to any career path. As you study business at university, learn how to apply critical thinking to business issues. Become adept at synthesising principles and concepts of good business practice to use them to make decisions.
JCU graduates are accomplished thinkers. You will know how to analyse professional obligations and the values of your company, applying them to real-world questions to make the right choices. Confidently develop sustainable business models and balance issues of profitability and environmental responsibility.
Pass on your skills and knowledge to others in the workplace using your effective communication tools. Whether giving an oral presentation or writing written reports, tailor your messages to the audience and offer clear, convincing arguments.
A Bachelor of Business with Lifelong Learning
You already have a passion for business, and your degree will give you the skills you need to get started. Additionally, become a lifelong learner - someone always looking for an opportunity for self-improvement.
Learn from others as you work together using effective collaboration techniques.
JCU graduates have a strong global network of connections, a wealth of real-world experience, a solid foundation of knowledge, and the skills to bring it all together. That future starts with a business degree from JCU.
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Majors
Within our undergraduate business degree, you are able to choose from seven majors. A major is your chosen area of specialisation. Not all majors are available at all campuses. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.
Business Intelligence and Information Systems
Learn how to integrate information technology systems and data into business strategies, and work with digital information systems to manage large amounts of data securely. Use your insight as a business intelligence analyst to create cost-effective systems and identify business opportunities. Ensure your employability and maximise your opportunities in this rapidly growing industry. Graduates can apply for membership with the Australian Institute of Management (AIM).
Hospitality and Tourism Management
Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Gain the professional expertise to manage, plan, and market the food, recreation, accommodation and tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences.
Human Resources Management
Discover what motivates employees and how you can boost performance and productivity in organisations. Learn how to effectively communicate, develop positive employment relations and create environments that help people thrive. Your passion for human resources can take you across industries in Australia and around the world.
International Business
Build specialised skills to manage and conduct business in a complex global environment. Your passion in developing strategies and planning for short- and long-term projects will see you involved in multi-national enterprises. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.
Management
Use your love of innovation, entrepreneurship and people-management to strengthen your employability. Learn how to lead businesses in highly competitive environments, solve complex organisational problems, plan effectively and hire the right employees. Managing finances, resources, and direct business operations with confidence in a fast-paced setting. You will learn a variety of transferable skills, important in managing a business or team in any industry.
Marketing for the Digital Age
Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.
Sports and Events Management
Enter the dynamic, fast-paced environment of the sporting and events industries. Learn how to create and coordinate sports, business, and public events on both a small and large scale. Events are central to local, national and international economies and tourism; you will be highly-employable in an industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.
Honours
Honours is available in some disciplines as additional 24 credit points of study. Please refer to the Bachelor of Business (Honours) Handbook for eligibility information.
JCU Business graduates are multi-skilled and are successful in finding employment in a wide range of industries.
Depending on which major/s you choose, potential careers could include:
- Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
- Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
- Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
- Human Resource Manager
- Entrepreneur
- Project Manager
- Operations Manager
Bachelor of Business
Handbook year | 2021 |
Course code | 20510 |
Course type | Bachelor Degree (AQF Level 7) |
Professional accreditation status | The Human Resources Management Major for this course is accredited by Australian HR Institute. |
Owner | Division of Tropical Environments and Societies |
College | Business, Law and Governance |
Award Requirements
Admission Requirements
Course pre-requisites | English (Units 3/4,C) Recommended: Mathematical Methods |
Minimum English language proficiency requirements | Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy. |
Special admission requirements | Applicants who are admitted to the Bachelor of Business under an Articulation Agreement are subject to the terms of that agreement. |
Academic Requirements for Course Completion
Credit points | 72 credit points as per course structure |
Additional course rules | A maximum of 30 credit points may be taken at level 1 A minimum of 18 credit points must be taken at level 2 A minimum of 18 credit points must be taken at level 3 |
Course learning outcomes | JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics. In the context of a JCU graduate on successful completion of the Bachelor of Business graduates will be able to:
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Course Structure
CORE SUBJECTS
Level 1
BU1002:03 Accounting for Decision Making
BU1003:03 Principles of Economics
BU1007:03 Principles of Data Analysis for Business
BU1104:03 Introduction to Management Concepts and Application
BU1105:03 Business Communication
BU1108:03 Marketing Matters
BU1112:03 Business Law
Level 3
BU3101:03 Professional Internship or BU3102:03 Multi-Disciplinary Project or BU3103:03 Independent Project
OPTIONS
Select a major from Table A
PLUS
Select one of the following options:
OPTION 1 (Second Major) * Singapore campus only
Select a second major. Please refer to Table A for possible double major combinations for Singapore campus only
or
Option 2 (Minors and/or Electives)
Select a minor from Table B that is different to your major or 6 credit points of any level 2 subjects, 3 credit points of any level 2 or 3 subjects, 3 credit points of any level 3 subjects
PLUS
Select 3 credit points of any level 2 or 3 undergraduate subjects
PLUS
Select 9 credit points of any undergraduate subjects
TABLE A (MAJORS)
Type of major | Mandatory, Single (or double for Singapore campus only) |
Credit points in major | 24 credit points |
MAJOR | AVAILABLE AT | ALLOWABLE SECOND MAJORS (FOR SINGAPORE CAMPUS ONLY) | NOTES |
JCU Brisbane JCU Cairns JCU Singapore JCU Townsville External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) | ||
JCU Brisbane JCU Townsville* JCU Singapore External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) | *Not all subjects offered Internally at JCU Townsville campus. Students may need to undertake some subjects offered only in External mode | |
JCU Cairns JCU Townsville JCU Singapore External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) | ||
JCU Brisbane JCU Singapore External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) | ||
JCU Brisbane JCU Cairns JCU Singapore JCU Townsville External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) | ||
JCU Singapore (SP52 onwards) JCU Townsville External | |||
| JCU Singapore (SP51 only) | |||
JCU Townsville External | Marketing (SP51 only) Marketing for the Digital Age (SP52 onwards) |
TABLE B (MINORS)
Type of minor | Optional, Single |
Credit points in minor | 12 credit points |
MINOR | AVAILABLE AT | NOTES |
JCU Cairns JCU Townsville External | ||
JCU Brisbane JCU Cairns JCU Townsville JCU Singapore External |
Location
COURSE AVAILABLE AT | NOTES |
JCU Brisbane | Not all majors are available |
JCU Cairns | Not all majors are available |
JCU Townsville | Not all majors are available |
JCU Singapore | Not all majors are available |
External | Not all majors are available |
Candidature
Expected time to complete | 3 years full-time or equivalent part-time |
Maximum time to complete | 10 years |
Maximum leave of absence | 1 year |
Progression
Course progression requisites | Must successfully complete 12 credit points at level 1 before attempting any level 3 subject. This course has a Work-Integrated Learning (WIL) program culminating in a third year core subject. Students must successfully complete the prescribed WIL preparation modules and quizzes to be eligible to apply for a WIL capstone subject. |
Course includes mandatory professional placement(s) | No |
Special assessment requirements | Nil |
Professional accreditation requirements | Nil |
Maximum allowed Pass Conceded (PC) grade | Nil |
Supplementary exam for final subject | A student who has failed a single subject towards the award in their final teaching period and who gained 40% or more of the marks for that subject, may be granted a supplementary examination in that subject. However if that subject is required for accreditation, then the criteria specified by that accreditation will apply. |
Credit
Eligibility | Students may apply for credit transfer for previous tertiary study in accordance with the Credit Transfer Procedure |
Maximum allowed | 48 credit points |
Currency | Credit will be granted only for studies completed in the 10 years prior to the commencement of this course. |
Expiry | Credit gained for any subject shall be cancelled 20 years after the date of the examination upon which the credit is based if, by then, the student has not completed the course of study prescribed for the degree. |
Other restrictions | Nil |
Award Details
Award title | BACHELOR OF BUSINESS |
Approved abbreviation | BBus |
Inclusion of majors on testamur | All majors studied shall appear on the testamur No minors shall appear on the testamur |
Exit with lesser award | Students who have completed 24 credit points of their course award requirements, and withdraw from or fail to meet the requirements for progression in the later years, may be eligible for the award of Diploma of Tertiary Studies. |
Course articulation | Not applicable |
Honours
Honours availability | Available as an additional 24 credit points of study [end-on] |
Eligibility | Application for entry to the Honours program is by approval of the College Dean Normally a minimum average grade of Credit is required in the pass degree subjects relevant to the field in which Honours is to be taken |
Estimated annual Commonwealth Supported fee: $AUD13,250.00
A Student Services and Amenities fee is payable per subject up to a maximum amount per year.
A variety of Scholarships are available to suit different student types.
An ATAR is the score required for entry into most undergraduate courses. If you are not a Year 12 school leaver or do not have an ATAR, you can be assigned an equivalent score. Scores are calculated from previous study that you might have completed, either secondary, tertiary or vocational, or previous paid employment experience.
JCU offers pathway courses to help you move into a degree. Pathway courses provide you with an individualised study plan and specialised support as you transition to university.
Contact us to find out more.
Note the course QTAC code for the location you've chosen. You'll need to enter it as part of your QTAC application.
ATAR score is indicative only. Entry scores will be finalised in the major offer round.
Real stories
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Student
Samantha Emmitt
Bachelor of Business, majoring in Sports and Events Management
One of the most exciting things about JCU is the practical learning and hands-on experience they offer students. Through JCU’s work-integrated learning program, I was offered an internship with an event company, where I learnt even more about what it really takes to run a successful business.
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Student
Jonathan Naranjo Galvez
Bachelor of Business, majoring in Marketing for the digital age and Management
The transferrable skills you learn are valuable in work environments and all facets of life. The Bachelor of Business offers a range of pathways that can lead to jobs in almost any industry. Mixed modes of learning provide flexibility in a busy life and support services ensure you have everything you need to succeed.
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Alumni
Alison McLeod
Bachelor of Business, majoring in Human Resources Management
A degree in business allows someone to gain strong foundations and knowledge that can be used across several different roles in many different industries. The organised field trips were invaluable as I was able to visualise the theory of the course being implemented into real life scenarios and business operations.
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Lecturer
Alf Kuilboer
Head of Management, Governance and Tourism
This degree cultivates a balance between academic theory and practical ability, both valuable and sought after skills by employers in psychology and business. You will understand how human psychology impacts business, combined with knowledge in the practical elements required for managing a sustainable business.
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Employer
Patricia O’Callaghan
Townsville Enterprise CEO
At Townsville Enterprise, we're proud that our team of 17 consists of 10 JCU graduates. Eight team members moved to Townsville to study and remained after graduating and securing employment. They are proud members of the community and passionate advocates for the region and the opportunities North Queensland can offer.