- Online: January, May, September
- Townsville: January, May, September
- Cairns: January, May, September
- Brisbane: January, May, September
3 years full-time
or part-time equivalent
English (Units 3/4,C), Mathematical Methods (Units 3/4,C)
Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.
In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and possible minor.
With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, employability and career development tools prepare you for your final-year capstone subject where students have the flexibility to complete an internship within a local business or multidisciplinary project for an industry partner. Students who work full-time have the option to complete an independent project for their employer.
To bolster your employability, you also have the option of completing the Professional Development program alongside your degree. Additionally, students in Townsville will have the opportunity to in the Townsville Chamber of Commerce — James Cook University Mentoring Program. In your final year, you can apply to join the program and be connected to an industry professional from the Townsville Chamber of Commerce (a JCU Alumni, where possible) who will mentor you through one-on-one sessions, virtual check-ins and mentoring events. You can look to your mentor for guidance relating to career planning, skill development, networking and job search techniques. You’ll build and strengthen your network and gain the skills and confidence necessary to excel.
Students who are based in Townsville and have completed at least one year of their degree are eligible to apply for an Australian Public Service Academy Campus position. With opportunities in the Digital and Data spheres, you can align your studies to part-time work, that may translate into a full-time job offer upon graduation. Explore the APS Data and Digital Programs page for more information.
You can choose from seven business majors. Consult the Handbook for majors available at each campus.
You may also be interested in studying the Bachelor of Business in a joint degree:
About JCU's Bachelor Degree of Business
You have the drive to excel in business in a fast-paced workplace. You care about sustainability and building a business model that is good for the planet as well as the company bottom line. A Bachelor of Business degree from JCU can give you everything you need to leverage your drive into a successful and meaningful business career.
Study Business at James Cook University And Be Ready Today for Tomorrow
The best business bachelor degree is about more than theoretical knowledge. Small class sizes, student work placements and career development tools allow you to thrive throughout your studies at JCU.
Understand the core subjects that underpin business, from accounting to sustainable economics, data analysis to communications. JCU’s lecturers are committed to student success and actively participate in applying theory to real work situations from the beginning of your studies.
Complete an optional Professional Development program alongside this business degree. As you work through the program, become an expert at applying knowledge to the real world and build on your employability skills.
Interact with people in the business world, build your network of connections and get advice from those on the ground. Launch a successful career with a JCU Bachelor of Business degree.
A Business Degree That Lets You Choose Your Own Path
Develop skills that are relevant to any type of business as you pursue your Bachelor of Business studies in QLD. Be a flexible, data-driven decision maker employers will value or become your own business leader and build a company from the ground up.
You can choose any major that interests you. Build your skills in dealing with financial matters through a major in Accounting, Financial Advising or Management, or Banking and Finance. Prepare to lead with a major in Management, Governance, Business and Society, Human Resources Management.
You have ideas about how to grow a company or help it function more efficiently. Grow your skills in these areas with a major in Marketing or Business Intelligence and Information Systems. Maybe you have a flair for working cross-culturally?A major in Hospitality and Tourism Management or International Business will complement your skills.
Whatever drives you, there is a major within your business degree at JCU that will build your skills. Once you have chosen your major, you can further refine your direction with a second major or up to two minors.
Be a Decision Maker
Depending on the major you choose and your personal interests, your business degree will prepare you for any number of potential careers. Be ready to start as an accountant, human resource manager, economist, financial analyst, project manager, marketer or any other business path.
While your specific field of expertise is critical to specialisation in a certain field, the added value to employers is your critical-thinking skills and decision-making abilities, applicable to any career path. As you study business at university, learn how to apply critical thinking to business issues. Become adept at synthesising principles and concepts of good business practice to use them to make decisions.
JCU graduates are accomplished thinkers. You will know how to analyse professional obligations and the values of your company, applying them to real-world questions to make the right choices. Confidently develop sustainable business models and balance issues of profitability and environmental responsibility.
Pass on your skills and knowledge to others in the workplace using your effective communication tools. Whether giving an oral presentation or writing written reports, tailor your messages to the audience and offer clear, convincing arguments.
A Bachelor of Business with Lifelong Learning
You already have a passion for business, and your degree will give you the skills you need to get started. Additionally, become a lifelong learner - someone always looking for an opportunity for self-improvement.
Learn from others as you work together using effective collaboration techniques.
JCU graduates have a strong global network of connections, a wealth of real-world experience, a solid foundation of knowledge, and the skills to bring it all together. That future starts with a business degree from JCU.
Hide additional information
Inherent requirements are the identified abilities, attributes, skills, and behaviours that must be demonstrated, during the learning experience, to successfully complete a course. These abilities, attributes, skills, and behaviours preserve the academic integrity of the University’s learning, assessment,and accreditation processes, and where applicable, meet the standards of a profession. For more information please review the inherent requirements for the Bachelor of Business.
A major is your chosen area of subject specialisation. JCU’s Bachelor of Business degree has seven majors for you to choose from. You can choose to add a minor to your major, or alternatively choose elective subjects that may interest you or compliment and add strength to your major. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.
Business Intelligence and Information Systems
Learn how to integrate information technology systems and data into business strategies and work with digital information systems to manage large amounts of data securely. Use your insight as a business intelligence analyst to create cost-effective systems for business enterprises and identify business opportunities. Ensure your employability and maximise your opportunities in this rapidly growing industry. Graduates can apply for membership with the Australian Institute of Management (AIM).
Hospitality and Tourism Management
Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Gain the professional expertise to manage, plan, and market the food, recreation, accommodation that form the backbone of the tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences.
Human Resources Management
Discover what motivates employees and how you can boost performance and productivity in organisations. Learn how to effectively communicate, develop positive employment relations and create environments that help people thrive. Your passion for human resources can take you across industries within Australia and around the world.
Build specialised skills to manage and conduct business in a complex global environment. Your passion for developing strategies and planning short- and long-term projects will see you involved in multi-national enterprises. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.
Use your love of innovation, entrepreneurship and people-management to strengthen your employability. Learn how to lead businesses in highly competitive environments, solve complex organisational problems, plan effectively and hire the right employees. Managing finances, resources, and direct business operations with confidence in a fast-paced setting. You will learn a variety of transferable skills, important in managing a business or team in any industry.
Marketing for the Digital Age
Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.
Sports and Events Management
Enter the dynamic, fast-paced environments of the sporting and events industries. Learn how to create and coordinate sports, business, and public events on both a small and large scale. Events are central to local, national and international economies and tourism; you will be highly employable in an industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.
Honours is available in each discipline as additional 24 credit points of study. Refer to the Bachelor of Business (Honours) handbook for eligibility information.
JCU Business graduates are multi-skilled and are successful in finding employment in a wide range of industries.
Depending on which major/s you choose, potential careers could include:
- Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
- Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
- Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
- Human Resource Manager
- Project Manager
- Operations Manager
Entry score threshold
These are the lowest adjusted scores we made an offer to in Semester 1, 2023. Entry scores are based on the most recent Semester 1 intake and are updated in June each year. Meeting the threshold doesn't guarantee admission.
ATAR/Selection Rank: 59.40
Entry score range
This table shows the range of entry scores for recent secondary students offered a place in the Bachelor of Business for Semester 1, 2023. The table includes offers deferred to Semester 1, 2023 which may have been assessed using the entry score threshold of an earlier year.
<5 – indicates less than 5 ATAR-based offers made.
* Refer to Adjustment Factors
Find out more about who you might study with by viewing this course’s student profile.
James Cook University applies bonus ranks under the Regional Preference Scheme and QTAC’s Educational Access Scheme (EAS). Learn more about JCU’s adjustment factors.
Information valid for students commencing in 2024
Bachelor Degree (AQF Level 7)
Professional accreditation status
The Human Resources Management Major for this course is accredited by Australian HR Institute
Business, Law and Governance
Recommended Knowledge: English (Units 3/4,C), Mathematical Methods (Units 3/4,C)
Minimum English language proficiency requirements
Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy.
Special admission requirements
Applicants who are admitted to the Bachelor of Business under an Articulation Agreement are subject to the terms of that agreement.
Academic Requirements for Course Completion
72 credit points as per course structure
Additional course rules
A maximum of 30 credit points may be taken at level 1
A minimum of 18 credit points must be taken at level 2
A minimum of 18 credit points must be taken at level 3 or higher
Course learning outcomes
JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.
On successful completion of the Bachelor of Business graduates will be able to:
Inherent requirements are the identified abilities, attributes, skills, and behaviours that must be demonstrated, during the learning experience, to successfully complete a course. These abilities, attributes, skills, and behaviours preserve the academic integrity of the University's learning, assessment, and accreditation processes, and where applicable, meet the standards of a profession. For more information please visit: Bachelor of Business.
All JCU students have the opportunity to demonstrate, with reasonable adjustments where applicable, the inherent requirements for their course. For more information please visit: Student Disability Policy and Procedure.
BU1002:03 Accounting for Decision Making
BU1003:03 Principles of Economics
BU1007:03 Principles of Data Analysis for Business
BU1104:03 Introduction to Management Concepts and Application
BU1105:03 Professional and Academic Skills for Business
BU1108:03 Marketing Matters
BU1109:03 Career Development for Business Professionals
BU1112:03 Business Law
BU2001:03 The Future of Work: Seminar Series
Select a major from Table A
Select 6 credit points of any undergraduate subjects
Lists of subjects grouped according to potential career aspirations and interests can be accessed here.
Select one of the following Options:
OPTION 1 (Electives)
Select 3 credit points of any level 2 subjects,
Select BU3104:03 Internship B or any level 3 subject
Select 6 credit points of any level 2 or 3 subjects
OPTION 2* (Pathway to Emerging Leader Program [MBA 2-Year])
*conditional on completion of 33 credit points with a minimum GPA 5.5 and approval of MBA Course Coordinator (Not available to JCU Singapore students).
CO5124:03 Data Analysis and Decision Modelling
LB5203:03 Sustainable Enterprise
LB5233:03 Innovation and Entrepreneurship
LB5241:03 Leadership Futures
TABLE A (MAJORS)
Credit points in major
24 credit points
|*This major is offered at JCU Townsville and JCU Cairns campus in mixed mode. Students will need to undertake some subjects offered only in External mode|
|*This major is offered at JCU Cairns campus in mixed mode. Students will need to undertake some subjects offered only in External mode|
COURSE AVAILABLE AT
Expected time to complete
3 years full-time or part-time equivalent
Maximum time to complete
Maximum leave of absence
Course progression requisites
Must successfully complete 12 credit points at level 1 before attempting any level 3 subject.
To meet eligibility for the Pathway to Emerging Leader Program MBA [2-Year] option, students must complete 33 credit points of subjects with a minimum GPA of 5.5 and receive approval from the MBA Coordinator
Course includes mandatory professional placement(s)
Special assessment requirements
Professional accreditation requirements
Supplementary exam for final subject
Students may apply for credit transfer for previous tertiary study in accordance with the Credit Transfer Procedure
48 credit points
Credit will be granted only for studies completed in the 10 years prior to the commencement of this course.
Credit gained for any subject shall be cancelled 20 years after the date of the examination upon which the credit is based if, by then, the student has not completed the course of study prescribed for the degree.
BACHELOR OF BUSINESS
Inclusion of majors on testamur
Majors will appear on the testamur
Exit with lesser award
Students who have completed 24 credit points of their course award requirements, and withdraw from or fail to meet the requirements for progression in the later years, may be eligible for the award of Diploma of Tertiary Studies or the Diploma of Business [Pathway].
Students who complete this course with Option 2 (Pathway to Emerging Leader Program MBA [2-Year]) are eligible for entry to the Master of Business Administration [2-Year] and may be granted 24 credit points of credit
Students may receive an Award of Recognition in accordance with the Recognition of Academic Excellence Procedure
Available as an additional 24 credit points of study [end-on]
Application for entry to the Honours program is by approval of the College Dean
Normally a minimum average grade of Credit is required in the pass degree subjects relevant to the field in which Honours is to be taken
An ATAR is the score required for entry into most undergraduate courses. If you are not a Year 12 school leaver or do not have an ATAR, you can be assigned an equivalent score. Scores are calculated from previous study that you might have completed, either secondary, tertiary or vocational, or previous paid employment experience.
JCU offers pathway courses to help you move into a degree. Pathway courses provide you with an individualised study plan and specialised support as you transition to university.
Contact us to find out more.
Note the course QTAC code for the location you've chosen. You'll need to enter it as part of your QTAC application.
Application dates vary between courses, whether they're delivered in semester, trimester or carousel study modes. View our Application due dates page for more information.
ATAR score is indicative only. Entry scores will be finalised in the major offer round.
Bachelor of Business, majoring in Sports and Events Management
One of the most exciting things about JCU is the practical learning and hands-on experience they offer students. Through JCU’s work-integrated learning program, I was offered an internship with an event company, where I learnt even more about what it really takes to run a successful business.
Bachelor of Business, Marketing and Human Resources
Choosing to study Business at JCU is one of best decisions of my life. The staff provide teaching that draws from both academia and real-life experience. The College enables students to experience more than just studying, by providing networking and professional development to enhance our education and future careers.
Bachelor of Business, majoring in Human Resource Management
I loved the diversity of the Business degree and the fact that my lecturers had real world experience and knowledge, enabling them provide valuable, yet realistic advice on a range of topics. The connections I built became valuable when applying for jobs, having the backing of respected referees in my corner.
Bachelor of Business, majoring in Human Resources Management
A degree in business allows someone to gain strong foundations and knowledge that can be used across several different roles in many different industries. The organised field trips were invaluable as I was able to visualise the theory of the course being implemented into real life scenarios and business operations.
This degree cultivates a balance between academic theory and practical ability, both valuable and sought after skills by employers in psychology and business. You will understand how human psychology impacts business, combined with knowledge in the practical elements required for managing a sustainable business.