Course and Subject Handbook 2022 Courses Postgraduate Courses MBA – Creative Marketing Major

Information valid for students commencing in 2022.

MBA – Creative Marketing Major

Handbook year

2022

Major code

MBA-CMK

Credit points

12 credit points

Owner

Division of Tropical Environments and Societies

College

Business, Law and Governance

Major Structure

CORE SUBJECTS

CP5636:03 e-Strategic Management

LB5122:03 Marketing Strategy, Analytics and Development

LB5132:03 Multinational Corporations and International Markets

LB5232:03 Digital Marketing