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Marketing Major

Major code

BBU-MAR

Version

2

Available in

Bachelor of Business

Bachelor of Arts – Bachelor of Business

Bachelor of Sport and Exercise Science – Bachelor of Business

Bachelor of Business - Bachelor of Laws

Bachelor of Business - Bachelor of Laws with Honours

Bachelor of Business - Bachelor of Psychology

Bachelor of Business - Bachelor of Psychology with Honours

Credit point value

18

Other details

Structure

Core Subjects

BX2081:03 Consumer Behaviour

BX2082:03 Marketing Communications

BX3081:03 Interactive Marketing

BX3082:03 International Marketing

BX3083:03 Strategic Marketing

PLUS

CU3021:03 Public Relations Campaigns

or

BX3041:03 Service Industries Marketing

Document Modification History

Version No.

Approval Date

Modification Type

Effective Date

1-09

10/2009

Original document

10/2009