Featured News JCU continues successful partnership with Townsville Fire

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Mon, 16 Sep 2019

JCU continues successful partnership with Townsville Fire

Six women, three wearing basketball uniforms and three wearing office attire stand in a line in front of a basketball hoop
JCU is extending its naming rights sponsorship of the Townsville Fire for another three years. L-R: Kate Gaze, Professor Sandra Harding, Micaela Cocks, Michelle Moreton, Tess Madgen, Sam Pascoe. Photo: Bethany Keats, JCU Media

James Cook University and the Townsville Fire are delighted to announce their premiership-winning partnership will continue, with JCU extending its naming rights sponsorship of the team for another three years.

The agreement extends JCU and the Townsville Fire’s partnership to eight years, until at least the 2021/2022 season.

JCU Vice Chancellor Professor Sandra Harding says the JCU Townsville Fire are wonderful ambassadors for the city and the region, and the University is thrilled to continue its support.

“JCU strongly supports The Fire’s focus on providing strong, healthy role models for girls and women,” she said.

“We are proud to support women’s sport in our region, and our relationship with the Townsville Fire boosts JCU’s national exposure.

“JCU enjoys a close relationship with the Townsville Fire and we’re delighted our partnership will continue.

“There is so much to be gained when we link elite sport and educational success. “Our continuing relationship with the JCU Townsville Fire is another example of the University giving back to the community,” Professor Harding said.

JCU Townsville Fire General Manager Sam Pascoe says they are thrilled about the expansion of the name partnership with JCU, which has been in place since the 2013/2014 season.

“JCU’s continued support of the Fire both on and off the court will assist the Fire in not only bringing another Championship to North Queensland but continuing to allow the Fire to provide a very holistic approach to how we look after our players, with university scholarship opportunities for Fire players a part of JCU's commitment to the club,” she said.

“This is a very valuable partnership and we look forward to the next 3 years.”

JCU is a member of the Elite Athlete Friendly University Network, which provides support for athletes to help balance sport and study.

The JCU Townsville Fire were WNBL champions in 2014/15, 2015/2016, and 2017/18.


Bethany Keats

JCU media