Marketing Major
Information valid for students commencing in 2013.
|
Major c ode |
BBU-MKT |
|
Version |
1 |
|
Available in |
Bachelor of Arts – Bachelor of Business Bachelor of Sport and Exercise Science – Bachelor of Business Bachelor of Business - Bachelor of Laws, Bachelor of Business - Bachelor of Laws with Honours |
|
Credit point value |
24 |
|
Other details |
Structure
Core Subjects
BX2174:03 Research and Decision Making for Business
BX2081:03 Consumer Behaviour
BX2082:03 Integrated Marketing Communications
BX2083:03 Interactive Marketing
BX3172:03 Management Accounting for Non-Accountants
BX3181:03 Applied Marketing Research
BX3082:03 International Marketing
BX3083:03 Strategic Marketing