Bachelor of Business, majoring in Marketing

Courses and Study Australian courses Bachelor of Business, majoring in Marketing

Marketing expertise leads to career opportunities throughout Australia and world-wide. A marketing manager advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution.

Campus
Townsville, External, Singapore; Brisbane
Start dates
February, July
Duration
3 years full-time
Part time available
Study mode
On campus, Off campus
Prerequisites
English, Maths B (desirable)
OP/Rank
19/61

Career opportunities

A marketing manager earns an average salary of around $75,800 per year and a marketing executive earns an average salary of $158,000 per year.*

Skills in communication, business development, advertising and media design complement marketing jobs. Related jobs are brand managers, communications managers, and web and social media marketing managers.

Graduates can apply for membership to the Australian Marketing Institute (AMI) and the Australian Market and Social Research Society (AMSRS).

*Payscale.com

Course highlights

You will learn effective marketing techniques from best-practice examples and techniques, and apply your knowledge and skills in marketing through industry engagement, and practical projects that incorporate current marketing topics. This course also teaches social responsibility and a balanced approach to marketing that includes economic, social, cultural and environmental responsibility.

You can also combine your degree with a second Business major.

Course overview

As part of this course you will take part in real-life case studies that explore the role of marketing in building profitable organisations. You also learn how organisations implement market research and how that research informs short and long-term decision-making.

The Bachelor of Business majoring in Marketing, gives you a broad range of business skills. You also study specialist marketing subjects including:

  • Integrated marketing communications
  • Consumer behaviour
  • International marketing
  • Interactive marketing
  • Strategic marketing
  • Research & decision making for business
  • Applied marketing research
  • Sustainable marketing management

You can choose Professional Experience as an elective or implement your new skills in your current workplace.

Please note that only international students can study at our Brisbane campus.

Study online*

If you choose to study online, you will:

  • Download podcasts and slideshows of lectures
  • Participate in weekly quizzes and questions
  • Participate in web-based tutorials
  • Download readings
  • Participate in online discussion boards

Assessment is done via:

  • Weekly quizzes
  • Participation in online discussion boards
  • Essays
  • Online exams (sometimes physical exams are held in a location close to you)

*Not available to international student visa holders

Joint degree options

Joint degrees give students expertise in a complementary discipline in reduced time and can enhance career prospects.  At JCU the Bachelor of Business degree can be combined as a joint degree in:

Double major options

Double majors give students expertise in two complementary disciplines whilst not extending their study duration and can enhance career prospects. At JCU the Bachelor of Business degree contains a number of double major options.

View list of available options

How to apply

Check the QTAC information and apply by clicking on the relevant link below depending on where you wish to study.

Take note of the QTAC code for this course in the location you've chosen because you'll need to enter it as part of your QTAC application.

Townsville (312231) - Apply now
Cairns (322231) - Apply now
External (312239) - Apply now

OP Score/Rank is representative of 2017 entry requirements and is therefore indicative only. Entry scores for 2018 will be finalised in the major offer round.


Our campuses in Singapore and Brisbane operate on a trimester system – three semesters per year. View academic calendars.

Subjects

BBus – Marketing Major

Major code

BBU-MKT

Credit points

24 credit points

Major Structure

CORE SUBJECTS

BX2081:03 Consumer Behaviour

BX2082:03 Integrated Marketing Communications

BX2174:03 Research and Decision Making for Business

BX2184:03 Sustainable Marketing Management

BX3081:03 Interactive Marketing

BX3082:03 International Marketing

BX3083:03 Strategic Marketing

BX3181:03 Applied Marketing Research

Pathway into course

The Diploma of Higher Education is a one-year course (or two years, part-time) designed to help people who may not meet the academic requirements for entry into a Bachelor degree course. The course is also designed to help students develop the necessary skills to be successful university students.

The Diploma consists of a combination of introductory and first year degree subjects. Successful completion of the Diploma will give you a recognised qualification in its own right.

Graduating with the Diploma will also allow you to enter many JCU Bachelor degree programs and may give you credit, for some of the subjects you successfully complete.

Contact pathways@jcu.edu.au, if you have any questions or call Anne Chatelain (07) 47815740 in Townsville or Gabi Newman (07) 4232 1155 in Cairns.

Applicants with TAFE diplomas in Business, Business and Commerce Studies, Events, Hospitality, Human Resources Management, Management, and Travel and Tourism can apply for credit.

Handbook

Bachelor of Business

Course code

20510

Course type

Bachelor Degree (AQF Level 7)

Professional accreditation status

The Accounting Major for this course is jointly accredited by CPA Australia and the Chartered Accountants Australia and New Zealand (CAANZ).

Students who complete the accredited award may join either or both of the professional accounting bodies (CPA Australia, and/or the Chartered Accountants Australian and New Zealand). To become full members of the accounting profession and practise as an accountant, they must then complete the professional programs of whichever body they join and undertake the required number of years of professional experience.

Division

Tropical Environments and Societies

Award Requirements

Admission Requirements

Course pre-requisites

English (Maths B desirable)

Minimum English language proficiency requirements

Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 Schedule II of the JCU Admissions Policy.

Special admission requirements

Applicants must nominate one of the Business majors as part of their application. A second major and/or minor(s) can be chosen after admission to the course. Applicants who are admitted to the Bachelor of Business under an Articulation Agreement are subject to the terms of that agreement.

Academic Requirements for Course Completion

Credit points

72 credit points as per course structure

Additional course rules

A maximum of 30 credit points may be taken at level 1

A minimum of 18 credit points must be taken at level 2

A minimum of 18 credit points must be taken at level 3

Course learning outcomes

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.

In the context of a JCU graduate on successful completion of the Bachelor of Business graduates will be able to:

  • Demonstrate essential knowledge necessary for a career in business related professions

  • Synthesise underlying principles and concepts for making business decisions

  • Critically analyse the core professional obligations, values and operations of organisations including sustainability

  • Critically evaluate data & resources in the context of relevant academic literature

  • Apply critical thinking to address issues in business

  • Convey information clearly and fluently, in high quality written form appropriate for their audience

  • Demonstrate effective oral presentation skills for academic and professional audiences

  • Demonstrate the ability to work collaboratively

  • Apply technical skills, including numeracy necessary for professional practice in business

  • Demonstrate an awareness of ethical and social responsibility in professional practice

  • Identify and act upon, learning opportunities and self-improvements.

Course Structure

Course Structure (Accounting Major)

CORE SUBJECTS

Level 1

BU1002:03 Accounting for Decision Making

BU1003:03 Economics for Sustainable Business

BU1007:03 Business Data Analysis and Interpretation

BU1104:03 Business, Environment and Society in the Tropics

BU1105:03 Contemporary Business Communications

BU1108:03 Managing Consumer Markets

BU1112:03 Business Law

Level 2

BX2112:03 Law of Business Organisations

BX2019:03 Business Information Systems

Level 3

BX3112:03 Taxation Law

BU3101:03 Professional Internship or BU3102:03 Multi-Disciplinary Project or BU3103:03 Independent Project

PLUS

Accounting major

OPTIONS

Select one of the following options:

Option 1

Select a Business minor that is different to your major from Table B

PLUS

Select 3 credit points of any undergraduate subjects

Option 2

Select 3 credit points of BU or BX level 2 or level 3 subjects

PLUS

Select 3 credit points of any undergrad level 2 or level 3 subjects

PLUS

Select 9 credit points of any undergraduate subjects

OPTION 3

Select a second major from Table A

Course Structure (All other Majors)

CORE SUBJECTS

Level 1

BU1002:03 Accounting for Decision Making

BU1003:03 Economics for Sustainable Business

BU1007:03 Business Data Analysis and Interpretation

BU1104:03 Business, Environment and Society in the Tropics

BU1105:03 Contemporary Business Communications

BU1108:03 Managing Consumer Markets

BU1112:03 Business Law

Level 3

BU3101:03 Professional Internship or BU3102:03 Multi-Disciplinary Project or BU3103:03 Independent Project

OPTIONS

Select a Business major from Table A

PLUS

Select one of the following 4 options

Option 1

Select a second major from Table A

Option 2

Select a Business minor that is different to your major from Table B

PLUS

Select 3 credit points of any level 2 or level 3 undergraduate subjects

PLUS

Select 9 credit points of any undergraduate subjects

Option 3

Select a Business minor that is different to your major from Table B

PLUS

Select a second minor that is different to your major from either Table B or from the Inter-Disciplinary Minors list

Option 4

Select 6 credit points of level 2 BX subjects

PLUS

Select 3 credit points of level 2 or 3 BU or BX subjects

PLUS

Select 3 credit points of level 3 BX subjects

PLUS

Select 3 credit points of any level 2 or level 3 undergraduate subjects

PLUS

Select 9 credit points of any undergraduate subjects

TABLE A (MAJORS)

Type of major

Optional, single or double

Credit points in major

24 credit points

Special requirements

If choosing the single major option, the chosen major must be a Business major

MAJOR

AVAILABLE AT

NOTES

Accounting

Brisbane

Cairns

Townsville

Singapore

External

Business major

Available mid-year

Available only as a first major

Banking and Finance

External

Singapore

Business major

Available mid-year

Not available as a second major with Accounting

Not available as a double major with Financial Management

Business Intelligence and Information Systems

Cairns

Townsville

Singapore

External

Business major

Available mid-year

Not available as a second major with Accounting

Business Law

Cairns

Townsville

Non-Business major

Available mid-year

Available only as a second major

Corporate Environmental Management

Cairns

Townsville

Available only as a second major

Not available to students wanting to complete prior to the end of 2019

Not available as a second major with Accounting

Economics

Townsville

External

Business major

Available mid-year

Not available as a second major with Accounting

Financial Management

Townsville

Singapore

External

Business major

Available mid-year

Not available as a double major with Banking and Finance

Governance, Business and Society

Cairns

Townsville

External

Business major

Available Mid-year

Not available as a second major with Accounting

Health Management

Townsville (Suspended 2016 – 2018)

Business major

Available mid-year

Not available as a second major with Accounting

Hospitality and Tourism Management

Brisbane

Singapore

External

Business major

Available mid-year

Not available as a second major with Accounting

Not available as a double major with Sports and Events Management

Human Resources Management

Cairns

Townsville

External

Business major

Available mid-year

Not available as a second major with Accounting

International Business

Brisbane

Cairns

Townsville

Singapore

External

Business major

Available mid-year

Not all subjects within the major are available on campus and some subjects may need to be taken in external mode

Not available as a second major with Accounting

Management

Brisbane

Cairns

Townsville

Singapore

External

Business major

Available mid-year

Not available as a second major with Accounting

Marketing

Brisbane

Townsville

Singapore

External

Business major

Available mid-year

Not available as a second major with Accounting

Sports and Events Management

Townsville

Singapore

External

Business major

Available mid-year

Not available as a second major with Accounting

Not available as a double major with Hospitality and Tourism Management

TABLE B (MINORS)

Type of minor

Optional, single or double

Credit points in minor

12 credit points

MINOR

AVAILABLE AT

NOTES

Accounting

Brisbane

Townsville

Cairns

Singapore

External

 

Banking

External

Business minor

Business Intelligence

Cairns

Townsville

Singapore

External

 

Financial Management

Townsville

Singapore

External

 

Human Resources Management

Cairns

Townsville

External

 

Information Systems

Cairns

Townsville

Singapore

External

 

Management

Brisbane

Cairns

Townsville

Singapore

External

 

Managerial Economics

Townsville

External

 

Marketing

Brisbane

Townsville

Singapore

External

 

Socio-Ecological Economics

Townsville

External

 

Social Marketing and Not-for-Profit Marketing

Townsville

External

 

Sustainability

Cairns

 

Tourism Management

Brisbane

Cairns

Townsville

Singapore

External

Campus

COURSE AVAILABLE AT

NOTES

Brisbane

 

Cairns

 

Townsville

 

Singapore

 

External

 

Candidature

Expected time to complete

3 years full-time or equivalent part-time

Maximum time to complete

10 years

Maximum leave of absence

1 year

Progression

Course progression requisites

Must successfully complete 12 credit points at level 1 before attempting any level 3 subject.

Course includes mandatory professional placement(s)

No

Special assessment requirements

Nil

Professional accreditation requirements

To be eligible for accreditation with Certified Practicing Accountants (CPA Australia) and/or the Chartered Accountants Australia and New Zealand (CAANZ) students must complete the Accounting major as well as 9 credit points consisting of the following subjects:

BX2019:03 Business Information Systems

BX2112:03 Law of Business Organisations

BX3112:03 Taxation Law

Maximum allowed Pass Conceded (PC) grade

Nil

Supplementary exam for final subject

A student who has failed a single subject towards the award in their final teaching period and who gained 40% or more of the marks for that subject, may be granted a supplementary examination in that subject. However if that subject is required for accreditation, then the criteria specified by that accreditation will apply.

Advanced Standing

Eligibility

Students may apply for advanced standing for previous tertiary study in accordance with the Advanced Standing and Articulation policy and associated procedures.

Maximum allowed

48 credit points

Currency

Advanced standing will be granted only for studies completed in the 6 years prior to the commencement of this course.

Expiry

Advanced standing gained for any subject shall be cancelled 16 years after the date of the examination upon which the advanced standing is based if, by then, the student has not completed the course of study prescribed for the degree.

Other restrictions

Nil

Award Details

Award title

BACHELOR OF BUSINESS

Approved abbreviation

BBus

Inclusion of majors on testamur

All majors studied shall appear on the testamur

No minors shall appear on the testamur

Exit with lesser award

Students who exit the course prior to completion, and have successfully completed 24 credit points of appropriate subjects, may be eligible to receive the award of Diploma of Higher Education

Course articulation

Not applicable

Honours

Honours availability

Available as an additional 24 credit points of study [end-on]

Eligibility

Application for entry to the Honours program is by approval of the College Dean

Normally a minimum average grade of Credit is required in the pass degree subjects relevant to the field in which Honours is to be taken

Honours

The Bachelor of Business (Honours) degree is available for high-achieving students. It consists of extra study and the development of a personal research project and thesis. An Honours degree is usually essential for entry to research higher degrees. Please refer to the Bachelor of Business (Honours) Handbook for eligibility information.

What is Marketing?

This website is intended as general guide. Prospective students should contact the university to confirm admission requirements and the availability of courses. James Cook University reserves the right to alter any course or admission requirement without prior notice.