Bachelor of Business
ATAR 50.85 | English (Units 3/4,C)
What to expect
How to apply
Your skills are relevant to a large number of industries as a business graduate. Job opportunities depend on what major you decide to specialise in. You will have the ability to understand the importance of data-driven decision making – a quality highly valued by employers.
Potential careers could include:
- Business Intelligence Analyst, Information Security Analyst, IT Project Manager, Business Intelligence Consultant
- Governance Consultant, Policy Advisor, Stakeholder Management Officer, Strategic Planner, Public Affairs Leader, Government Relations Officer
- Events Manager, Tourism Officer, Marketing Officer, Market Researcher, Social Media Marketer, Brand Manager, Public Relations Officer
- Human Resource Manager
Designed to equip you with the skills to start a successful career, this business course has a strong focus on real-world experiences. Be competitive in the workplace with a degree that gives you an understanding of all the elements required for managing sustainable business.
Learn how decisions you make contribute directly to the organisation’s success. You will be empowered with knowledge of how to become a leader in business and understand the pillars of a sustainable business model. Our lecturers’ strong network connections and the Work Integrated Learning program ensures you receive relevant industry placements.
In your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and various combinations of a second major or a maximum of two minors.
With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, career development tools prepare you for your final-year placement within a local business.
To bolster your employability, you also have the option of completing the Professional Development program alongside your degree.
You can study this degree on campus to experience face-to-face learning and build network connections. Alternatively, study online for flexibility. You can also build your employability by studying a joint degree.
About JCU's Bachelor Degree of Business
You have the drive to excel in business in a fast-paced workplace. You care about sustainability and building a business model that is good for the planet as well as the company bottom line. A Bachelor of Business degree from JCU can give you everything you need to leverage your drive into a successful and meaningful business career.
Study Business at James Cook University And Be Ready Today for Tomorrow
The best business bachelor degree is about more than theoretical knowledge. Small class sizes, student work placements and career development tools allow you to thrive throughout your studies at JCU.
Understand the core subjects that underpin business, from accounting to sustainable economics, data analysis to communications. JCU’s lecturers are committed to student success and actively participate in applying theory to real work situations from the beginning of your studies.
Complete an optional Professional Development program alongside this business degree. As you work through the program, become an expert at applying knowledge to the real world and build on your employability skills.
Interact with people in the business world, build your network of connections and get advice from those on the ground. Launch a successful career with a JCU Bachelor of Business degree.
A Business Degree That Lets You Choose Your Own Path
Develop skills that are relevant to any type of business as you pursue your Bachelor of Business studies in QLD. Be a flexible, data-driven decision maker employers will value or become your own business leader and build a company from the ground up.
You can choose any major that interests you. Build your skills in dealing with financial matters through a major in Accounting, Financial Advising or Management, or Banking and Finance. Prepare to lead with a major in Management, Governance, Business and Society, Human Resources Management.
You have ideas about how to grow a company or help it function more efficiently. Grow your skills in these areas with a major in Marketing or Business Intelligence and Information Systems. Maybe you have a flair for working cross-culturally?A major in Hospitality and Tourism Management or International Business will complement your skills.
Whatever drives you, there is a major within your business degree at JCU that will build your skills. Once you have chosen your major, you can further refine your direction with a second major or up to two minors.
Be a Decision Maker
Depending on the major you choose and your personal interests, your business degree will prepare you for any number of potential careers. Be ready to start as an accountant, human resource manager, economist, financial analyst, project manager, marketer or any other business path.
While your specific field of expertise is critical to specialisation in a certain field, the added value to employers is your critical-thinking skills and decision-making abilities, applicable to any career path. As you study business at university, learn how to apply critical thinking to business issues. Become adept at synthesising principles and concepts of good business practice to use them to make decisions.
JCU graduates are accomplished thinkers. You will know how to analyse professional obligations and the values of your company, applying them to real-world questions to make the right choices. Confidently develop sustainable business models and balance issues of profitability and environmental responsibility.
Pass on your skills and knowledge to others in the workplace using your effective communication tools. Whether giving an oral presentation or writing written reports, tailor your messages to the audience and offer clear, convincing arguments.
A Bachelor of Business with Lifelong Learning
You already have a passion for business, and your degree will give you the skills you need to get started. Additionally, become a lifelong learner - someone always looking for an opportunity for self-improvement.
Learn from others as you work together using effective collaboration techniques.
JCU graduates have a strong global network of connections, a wealth of real-world experience, a solid foundation of knowledge, and the skills to bring it all together. That future starts with a business degree from JCU.
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Within our undergraduate business degree, you are able to choose from seven majors. A major is your chosen area of specialisation. Not all majors are available at all campuses. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.
Business Intelligence and Information Systems
Find out how to integrate information technology systems and data into business strategies and be integral to your organisation’s operational strategy. As a business intelligence analyst, you will have the knowledge needed to use data for marketing purposes, create cost-effective systems and identify business opportunities.
You will work in the digital space to manage information systems, large amounts of data and information security. You will also gain the skills to communicate the data effectively, enhancing marketing efforts, or informing supervisors and clients.
With the ever-increasing use of technology and the importance of data and data security, you will be highly employable in a growing industry. Upon graduation, you can apply for membership of the Australian Institute of Management (AIM).
Hospitality and Tourism Management
Stand out from the crowd with this major and manage tourism and hospitality attractions, tours, events, and services. You will gain the professional knowledge and expertise to manage, plan and market the food, recreation, accommodation and tourism industry.
By understanding the decision making process of your guests, you will have the ability to create amazing travel or event experiences. You will study the intricacies of conference and event management and the logistics and operations behind hospitality.
Through case studies, field trips and site visits, learn the practical skills required to excel in the industry. If you are an Australian student, you can study this major online or in Singapore. For international students, you can study in either Brisbane or Singapore.
Human Resources Management
Find out what makes people tick and how you can boost their performance in organisations. Get the competitive edge in business. By understanding human behaviour, you will learn about the value of employees to a workplace.
Learning how to effectively communicate, develop positive employment relations and manage organisational change will make you stand out from the crowd. Your passion for human resources can take you across industries in Australia and around the world.
Wherever you want to work and in every industry, having a deep knowledge of people and having the skills to enable them to succeed will make you valuable to any business.
Build invaluable skills for managing business an international scale. Your love of developing strategies and planning for short- and long-term projects will see you operating multi-national enterprises.
Develop an in-depth understanding of the challenges, advantages and issues of conducting business in a complex global environment. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.
With an increasingly globalised world, your business and management skills will open up a range of career prospects. As an Australian student, you can study this major online and gain practical skills through local industry placement or choose to study a semester in Singapore. As an international student, you can study this major in Singapore or Brisbane.
Find out how to use your love of innovation, entrepreneurships and people management to strengthen your employability skills. Giving you the edge to lead businesses in highly competitive environments, you will learn how to solve complex organisational problems, plan effectively and hire the right employees.
Develop the skills to manage finances and resources, and direct business operations in a fast-paced setting. You will learn to manage people and workflow — transferable skills important to running a business or team in any industry.
Understand how to identify the best people for the job, and how to motivate, develop and manage people in the workplace. You will get real-world skills and put theory into practice by developing a management solution for an existing business.
Get the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you become an effective marketer, fulfilling the needs of your customers or growing a new customer base.
Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. You will learn how to build a target audience profile and create advertising that focuses on your customers.
Marketing skills are fundamental for growing a business in both the private, public and non-profit sectors. You will have the capacity to address the challenges of marketing a brand to your target audience in a competitive marketplace.
Sports and Events Management
Be involved in the exciting, fast-paced environment of the sporting and events industries. You will learn how to create, organise and coordinate sports, business, and public events on both a small and large scale.
Events are central to local economies and tourism; you will work within a dynamic global industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.
With a diverse choice of subjects, you can tailor your degree and specialise in your preferred industry. You will learn transferable skills relevant to many careers. Learn how to adapt to all situations, build problem-solving skills, and understand the intricacies of negotiation and logistics.
Note the course QTAC code for the location you've chosen. You'll need to enter it as part of your QTAC application.
Cairns (322151) - Apply now
External (312159) - Apply now
OP Score/Rank is indicative only. Entry scores will be finalised in the major offer round.
Our campuses in Singapore and Brisbane operate on a trimester system – three semesters per year. View academic calendars.
Fees and scholarships
Pathways to JCU
Bachelor of Business
Professional accreditation status
The Human Resources Management Major for this course is accredited by Australian HR Institute.
Bachelor Degree (AQF Level 7)
Tropical Environments and Societies
English (Maths B desirable)
Minimum English language proficiency requirements
Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy.
Special admission requirements
Applicants who are admitted to the Bachelor of Business under an Articulation Agreement are subject to the terms of that agreement.
Academic Requirements for Course Completion
72 credit points as per course structure
Additional course rules
A maximum of 30 credit points may be taken at level 1
A minimum of 18 credit points must be taken at level 2
A minimum of 18 credit points must be taken at level 3
Course learning outcomes
JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.
In the context of a JCU graduate on successful completion of the Bachelor of Business graduates will be able to:
BU1002:03 Accounting for Decision Making
BU1003:03 Principles of Economics
BU1007:03 Principles of Data Analysis for Business
BU1104:03 Introduction to Management Concepts and Application
BU1105:03 Business Communication
BU1108:03 Marketing Matters
BU1112:03 Business Law
Select a major from Table A
Select one of the following options:
OPTION 1 (Second Major)
Select a second major. Please refer to Table A for possible double major combinations.
Option 2 (Minors and/or Electives)
Select a minor from Table B that is different to your major or 6 credit points of level 2 subjects, 3 credit points of level 2 or 3 subjects, 3 credit points of level 3 subjects
Select 3 credit points of any level 2 or 3 undergraduate subjects
Select 9 credit points of any undergraduate subjects
TABLE A (MAJORS)
Type of major
Mandatory, single or double
Credit points in major
24 credit points
ALLOWABLE SECOND MAJORS
*Not all second majors are available in all locations, please check campus availability of the major
Only available as second major
TABLE B (MINORS)
Type of minor
Credit points in minor
12 credit points
COURSE AVAILABLE AT
|Not all majors are available|
|Not all majors are available|
|Not all majors are available|
Not all majors are available
|Not all majors are available|
Expected time to complete
3 years full-time or equivalent part-time
Maximum time to complete
Maximum leave of absence
Course progression requisites
Must successfully complete 12 credit points at level 1 before attempting any level 3 subject.
This course has a Work-Integrated Learning (WIL) program culminating in a third year core subject. Students must successfully complete the prescribed WIL preparation modules and quizzes to be eligible to apply for a WIL capstone subject.
Course includes mandatory professional placement(s)
Special assessment requirements
Professional accreditation requirements
Maximum allowed Pass Conceded (PC) grade
Supplementary exam for final subject
A student who has failed a single subject towards the award in their final teaching period and who gained 40% or more of the marks for that subject, may be granted a supplementary examination in that subject. However if that subject is required for accreditation, then the criteria specified by that accreditation will apply.
Students may apply for a credit transfer for previous tertiary study or informal and non-formal learning in accordance with the Credit Transfer Procedure.
48 credit points
Credit will be granted only for studies completed in the 10 years prior to the commencement of this course.
Credit gained for any subject shall be cancelled 20 years after the date of the examination upon which the credit is based if, by then, the student has not completed the course of study prescribed for the degree.
BACHELOR OF BUSINESS
Inclusion of majors on testamur
All majors studied shall appear on the testamur
No minors shall appear on the testamur
Exit with lesser award
Students who have completed 24 credit points of their course award requirements, and withdraw from or fail to meet the requirements for progression in the later years, may be eligible for the award of Diploma of Tertiary Studies.
Available as an additional 24 credit points of study [end-on]
Application for entry to the Honours program is by approval of the College Dean
Normally a minimum average grade of Credit is required in the pass degree subjects relevant to the field in which Honours is to be taken
Annual Tuition Fee: $10,900 (Estimate only)