About JCU Tourism

Tourism is a vital and vibrant industry. When you study tourism, hospitality and events with JCU Tourism, you will build an understanding of sustainable systems and practice and be empowered to contribute to this complex field of business. Through real-world work experience, industry-based assessments, case studies, and theoretical knowledge, you will develop skills that are applicable in Australia, the Tropics and around the world.

Gain knowledge and skills by studying contemporary business models, designing and delivering customer-informed tourism, hospitality and events services, and travel experiences. You will explore tourism futures, sustainability in tourism and learn the skills of design thinking. Choose the university ranked #4 in Australia for Hospitality and Leisure Management, by the QS World University Rankings for 2022.

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JCU Tourism introduces you to management careers in the tourism and hospitality industry, which includes destination development and marketing, tourist attraction management, sustainable tourism strategy and planning, visitor experience design, recreation and leisure businesses, cruises and other transportation businesses, and event, meetings, festival and sports management.

Throughout your studies, you’ll benefit from working with lecturers who take a multidisciplinary approach to preparing you for domestic and international tourism. You will learn how to apply research-informed practice in tourism, hospitality and events through integrating industry intelligence and insights from multiple disciplines.

JCU Tourism has a strong focus on supporting you to be career-ready in your chosen area of the tourism industry as soon as you graduate. You’ll be ready to take on coordination, leadership, management or entrepreneurial roles. You will have an advanced capacity for applying your knowledge and skills to sustainable tourism, hospitality, events and experience delivery while navigating the challenges of the tourism industry with flexibility, professionalism, and confidence.

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