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Featured News JCU and Cowboys announce strategic partnership

Media Releases

Wed, 22 Feb 2017

JCU and Cowboys announce strategic partnership

JCU and the Cowboys sign a strategic partnership
Cowboys' CEO Greg Tonner, JCU Chancellor Bill Tweddell, DVC for Global Strategy and Engagement Prof. Robyn McGuiggan, and Cowboys' Under 20s players Mitch Dunn and Reuben Cotter, who are both studying at JCU.

James Cook University and the North Queensland Toyota Cowboys are teaming up, announcing a strategic partnership to boost health, well-being and education in northern Queensland.

As the newest major partner to saddle up with the Cowboys, James Cook University has signed on with the club for a multi-year strategic partnership that sees them formally affiliated with the North’s national rugby league squad for the first time.

From a collaborative foundation in sports science research and the education of past and present players, the new partnership will see two of Queensland’s iconic brands join forces to deliver a strategic future in innovative job creation and inspire education across our communities.

North Queensland Cowboys CEO Greg Tonner said the club was excited to collaborate with the North’s largest tertiary organisation, with an educational influence that extends throughout the entire Cowboys’ community.

“This partnership is especially important to our club as it gives each organisation an opportunity to achieve greater change together, inspiring North Queenslanders to embrace education as an innovative pathway to employment,” Mr Tonner said.

“We each want to afford our communities the greatest chance to succeed, and now - together - we have the combined resources to provide quality research and educational options, increasing business and job opportunities across the board.”

“The next three years will be an exciting journey as the partnership strategy is rolled out.”

Recognised as a leading international tertiary institution with campuses in Townsville, Cairns, Brisbane and Singapore, James Cook University will join the Cowboys as the ‘Official Tertiary Education Partner’, providing world-class educational opportunities to students across Northern Queensland.

JCU’s Deputy Vice Chancellor for Global Strategy & Engagement Professor Robyn McGuiggan said the partnership is a great fit, combining the passion both organisations have to engage with their Northern Queensland communities.

“Together we can achieve significantly more than each of us working alone."

“This partnership allows us to build on the current activities that JCU undertakes with the Cowboys and offers new opportunities, some known and others yet to be explored, for both organisations to work together for the benefit of our communities,” Prof. McGuiggan said.

Key gains for North Queensland:

  • JCU's Schools Engagement team will work with the Cowboys in schools to promote the benefits of education and healthy living.
  • The partnership will allow the Cowboys and JCU to expand their current research collaboration and develop new joint research projects around health and well-being, and sport and exercise science.
  • The Work Integrated Learning program already established will be expanded to allow JCU students to gain valuable work experience with the club.
  • JCU will also provide study options for Cowboys’ players to help them prepare for their second, off-field career once they hang up their boots.

Richard Davis

Head of Media and Communications,
James Cook University 0413 451 475

Simone Sullivan

Club PR and Communications Manager, North Queensland Toyota Cowboys 0417 135 959