“I am interested in looking at the factors driving food choices and how branding and labelling affects choices at the point-of-sale,” Breda says. “There is a wide range of ethical labels available for sale in the marketplace – certified organic, eco-friendly, free-range, fair-trade and vegan. Logos from third parties, such as the sustainable fish logo from the Marine Stewardship Council, can influence point-of-purchase decisions. The success of Woolworth’s ‘Odd Bunch’ range shows that consumers are interested in supporting farmers and buying products that do some good in wider society, and of course if the produce is sold at a discount, then this drives sales too.”
Plant-based milk refers to milk alternatives such as rice, soy, quinoa, oat, coconut, hazelnut and almond milk. There is increased interest in plant-based milks or milk alternatives on health grounds. Many of these beverages are sold at a premium price and are positioned as healthy and nutritious, although there are many different types and they all vary in terms of nutritional qualities. Consumers who are lactose intolerant choose plant-based milks over cow’s milk. People who are vegan choose these products over dairy milk. They avoid consuming animal-based foods due to concerns about animal welfare and beliefs that a plant-based diet is more environmentally friendly than an animal-based diet.