Edith Shum

Learning from the success of sea turtle conservation

Marine turtles are iconic species when it comes to implementing conservation strategies due to their charismatic mega-fauna persona. The integration of marine turtles and humans have attracted many enthusiasts and organisations worldwide to establish conservation tools dedicated to protecting the population of turtles. Thus, Edith’s project will look at what motivates enthusiasts to contribute to sea turtle conservation work. By extending the Theory of Planned Behaviour, she will determine whether additional constructs such as species knowledge, species concern, past experience, or place attachment significantly influence intention to participate in work to protect marine turtles. By doing so, this can provide insight to how other critically vulnerable species can be managed.