CITBA Flagships Into the future: Leisure, Travel, Tourism, and Hospitality

Into the future: Leisure, Travel, Tourism, and Hospitality

Into the Future – Leisure, Travel, Tourism, and Hospitality

As we look ahead, the balance between work, leisure, and sustainability is reshaping the way people live and travel. The accelerating pace of climate change, global disruptions, and technological advancements is forcing societies to rethink how they engage with their environments, communities, and economies. In alignment with JCU’s Research Direction 8, this flagship explores how tourism, hospitality, and leisure industries can drive nature-positive economic transitions while ensuring resilience against external shocks such as climate change, resource depletion, and socio-economic crises.

The sustainability of travel and hospitality is now a critical focus, as the sector must adapt to increasing demands for responsible, regenerative, and circular tourism models. Researchers in this flagship bring international expertise from across the Asia-Pacific region, critically assessing emerging trends and challenges in leisure, travel, and tourism. Key research questions include:

  • What are the emerging forms of leisure and travel in a rapidly changing world?
  • How can tourism contribute to sustainable regional development, integrating responsible, circular, and regenerative models?
  • What approaches and innovations can build a more resilient tourism and hospitality sector in the face of disruptions?
  • What talent and skills will be required for the future workforce in these industries?
  • How can destinations adapt and remain competitive while ensuring long-term environmental and economic sustainability?

Through evidence-based research, industry partnerships, and policy engagement, this flagship aims to position tourism, leisure, and hospitality as key drivers of sustainable economic transformation. It examines how businesses, governments, and communities can leverage innovation, sustainability, and resilience-building strategies to future-proof the sector.

Key Objectives

  1. Investigating new and evolving mindsets about leisure and travel to identify sustainable tourism markets and hospitality practices.
  2. Exploring innovation in leisure, travel, and tourism to enhance sector resilience against climate change, natural disasters, and socio-economic shifts.
  3. Examining the future workforce requirements, ensuring the industry is equipped with the right skills and talent to support sustainable and regenerative tourism.

By integrating climate-conscious strategies, circular economy principles, and sustainable tourism policies, this flagship supports JCU’s Research Direction 8, ensuring that tourism and hospitality evolve as resilient, inclusive, and nature-positive economic sectors for the future.

Useful links

Global standards for sustainable travel and tourism – the Global Sustainable Tourism Council (GSTC) Criteria: Global Sustainable Tourism Council (GSTC): Criteria, Standards, Certifications (gstcouncil.org)

The SDG Academy’s free educational resources from the world’s leading experts on sustainable development: Free educational resources from the world’s leading experts on sustainable development - SDG Academy

Hävard Utheim (2021) - How can travel contribute to achieving UN's sustainability goals? - Travelopment - Knowledge and Insights to help You Change Tourism

  1. Volunteer workforce at heritage attractions and establishments (A/Prof Josephine Pryce)
  2. Health & Wellness Tourism (Dr Jenny Panchal)
  3. Muslim Tourism and the emerging markets (Dr Hera Oktadiana)
  4. Social Media Destination Marketing (Dr Tingzhen Chen)
  5. Socio-cultural and ethical issues in tourism (Dr Denis Tolkach)
  6. Tourism’s contribution to social capital & social cohesion (Dr Zilmiyah Kamble)
  • Nguyen, Hong Hanh; Kailasam, Thirumaran; Kamble, Zilmiyah (2023) 'A Scoping Review of the Hospitality Industry and Tertiary Partnership to Prepare Work-ready Graduates'ASEAN Journal on Hospitality and Tourism, 21 (1):48-63. [DOI]
  • Setiyorini, Heri; Chen, Tingzhen; Pryce, Josephine (2023) 'Seeing coffee tourism through the lens of coffee consumption: A critical review'European Journal of Tourism Research, 34 . [DOI]
  • Yang, Ziwei; Thirumaran, K.; Kamble, Zilmiyah; Pryce, Josephine (2024) MTCON'24: the 5th Conference on Managing Tourism Across Continents : tourism for a better world Business Anthropology Approaches in Tourism: A Scoping Review Istanbul, Turkiye. Business Anthropology Approaches in Tourism: A Scoping Review
  • Yap, Joel Qi Hong; Kamble, Zilmiyah; Kuah, Adrian T.H.; Tolkach, Denis (2024) 'The impact of digitalisation and digitisation in museums on memory-making'Current Issues in Tourism, . [DOI]
  • Special Issue of JRE August 2024 – The Hospitality Industry and its Role in Resilient Economies
  • CITBA BEMAS 2024 (23-25 October 2024, JCU Cairns, Australia)
    Members of the CITBA team actively participated in BEMAS 2024, fostering collaboration and knowledge exchange. Assoc. Prof. Denis Tolkach and Assoc. Prof. Josephine Pryce attended the event in Cairns, engaging in discussions on business, economics, and sustainable management.
  • MTCON 2024 – Conference on Managing Tourism Across Continents (1-4 May 2024, Istanbul, Turkey)
    Dr. Zilmiyah Kamble and Assoc. Prof. Thirumaran K represented CITBA at MTCON 2024, contributing to global discussions on tourism management. The conference provided valuable insights into the evolving landscape of tourism across different regions, offering opportunities for international collaboration and research advancement.
  • CAUTHE 2025 (10-13 February 2025, Brisbane, Australia)
    CITBA researchers will be participating in CAUTHE 2025, an important gathering for academics and industry professionals in tourism, hospitality, and event management. This conference presents an opportunity to showcase research, engage with thought leaders, and strengthen academic-industry partnerships.
  • Guest Editorship – Special Issue of JRE (August 2024)
    Assoc. Prof. Josephine Pryce served as Guest Editor for the August 2024 Special Issue of the Journal of Research in Economics (JRE), titled "The Hospitality Industry and its Role in Resilient Economies." This special issue explores the critical role of the hospitality sector in fostering economic resilience, addressing challenges, and driving sustainable growth.
  • CITBA Webinar Series: The Future of Halal Travel: Opportunities and Challenges in the Asia-Pacific Region (December, 2023)
  • CITBA Webinar Series: The Effects of Xenophilia on Tourism (September, 2022)