CITBA Flagships Asian Tourism: Market Trends and Intelligent Futures

Asian Tourism: Market Trends and Intelligent Futures

In the twenty-first century, Asia has emerged both as a prominent source market for international tourists and a compelling destination for inbound travellers. The markets are, however, dynamic and evolving as the demographics of the key source countries shift, technology alters the experiential landscape, and sustainability and health issues demand ever-increasing attention. The researchers in this flagship program bring international acumen from across the Asian region - Singapore, Indonesia, India, Iran, China, Vietnam, Bangladesh, Russia and the Philippines -  to assess and interpret the trends and issues confronting tourism interests. Questions at the forefront of the investigation include what are the growing niche markets that can build sustainable options for the region? What design principles and features can lessen impacts for communities and promote resilient tourism spaces?

busy Airport terminal

In the twenty-first century, Asia has emerged both as a prominent source market for international tourists and a compelling destination for inbound travellers. The markets are, however, dynamic and evolving as the demographics of the key source countries shift, technology alters the experiential landscape, and sustainability and health issues demand ever-increasing attention. The researchers in this flagship program bring international acumen from across the Asian region - Singapore, Indonesia, India, Iran, China, Vietnam, Bangladesh, Russia and the Philippines -  to assess and interpret the trends and issues confronting tourism interests. Questions at the forefront of the investigation include what are the growing niche markets that can build sustainable options for the region? What design principles and features can lessen impacts for communities and promote resilient tourism spaces?

Across the tropics, as well as through the variable climates of north-eastern and western Asia, the development of tourism has been perceived as potentially valuable for a range of sustainable development goals. This wide net of possibilities includes relieving poverty, creating jobs, fostering innovation, building cultural bridges, and stimulating conservation. Such possibilities are set against potential and real damage to settings and societies, thus demanding quality research to forge options and directions for good, evidence-based management. Developing awareness of ethical issues and researching responsible consumption practices are important directions. The research members of the Tourism flagship group,  both as individuals and through internal and external partnerships, have and continue to build knowledge of the markets, consumer practices and the good design principles to assist governments, communities and businesses. There is a strong tie to the James Cook University tropical agenda in terms of the needs for building brighter futures for many tropical communities. The tourism links to the Sustainable development goals are widely supported by the United Nations World Tourism Organisation with key goals being 1. Poverty reduction, 8. Decent work and economic growth, 9. Innovation and infrastructure, 11.  Sustainable Cities and Communities and 12. Responsible consumption.  Importantly such topics are addressed directly in some of the research team’s most recent publications.

The flagship has two major objectives:

  1. Explore the dynamic markets shaping demand for tourism in Asian cities and communities.
  2. Identify the design and managerial principles and actions to shape tourism for optimal outcomes for the largest number of stakeholders

Research Team

Professor Abhishek Bhati

Associate Professor Josephine Pryce

Dr Tingzhen Chen

Dr Zilmiyah Kamble

Dr Zohre Mohammadi

Dr Hera Oktadiana

Dr Jenny Panchal

Dr Thiru Thiruman

Dr Denis Tolkach

PhD students

Manisha Agarwal

Ding Xu (Carter)

Heri Setiyorini

Nguyen Thi Thanh Kieu

Elliot Daniel

Current Projects

Project 1- Agritourism in Indonesia- development options

Project 2- Muslim tourists, their motives and needs

Project 3- New and emerging global markets

Project 4- Memory, time and designing tours

Project 5-New marketing approaches- Evaluating Vlogs

Publications

Chen, T., & Pearce, P. L. ( 2020).  Chinese tourists and the sun. Implications for designing tourist experiences. In P. L. Pearce, P. L., & H. Oktadiana, (Eds.)  (2020). Delivering Tourism Intelligence From Analysis to Action. (pp175-188). Bingley: Emerald.

Oktadiana, H., & Pearce, P. L. (2018). ASEAN tourism slogans: Assessing emotional distinctiveness through lexical database analysis. CAUTHE 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research. University of Newcastle.

Oktadiana, H., & Pearce, P. L. (2018). Motivated Muslims: Exploring Travel Career Patterns Among Indonesian Tourists. In E. Yang, J. Lee, C. Khoo-Lattimore (Eds.)  Asian Cultures and Contemporary Tourism (pp. 101-119). Springer, Singapore.

Oktadiana, H., Pearce, P. L., & Mohammadi, Z. (2020). Special dietary requirements: Restaurant sector responses across six tourist cities. International Journal of Tourism Research.

Pearce, P. L., & Mohammadi, Z. (2019). Savouring Persian Travel: Analysing Tourists’ Memories. In A. Correia,  M. Kozak,  & A. I. Rodrigues (Eds.) Experiencing Persian Heritage. (pp. 83-102). Bingley Emerald Publishing Limited.

Pearce, P. L., & Oktadiana, H. (Eds.)  (2020). Delivering Tourism Intelligence From Analysis to Action. Bingley: Emerald.

Pryce J. & Pryce H. (2018). Utilising collaborative autoethnography in exploring affinity tourism: insights from experiences in the field at Gardens by the Bay. In: Asian Qualitative Research in Tourism: Ontologies, Epistemologies, Methodologies, and Methods. Perspectives on Asian Tourism. pp. 205-219. Springer.

Tolkach, D., Thuen Jørgensen, M., Pratt, S., & Suntikul, W. (2019). Encountering begpackers. Tourism Recreation Research, 44(1), 17-32.