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CITBA Flagship Projects are strategically and scientifically driven research initiatives that address critical challenges and drive meaningful impact. These projects are large-scale, multidisciplinary efforts involving multiple nested projects, research partners, and long-term collaborations. Each flagship aligns with CITBA’s core research priorities, fostering innovative solutions, policy advancements, and industry partnerships.
Explore our flagship initiatives and discover how we are contributing to sustainable economic development, resilient industries, and future-ready communities.

The "Community Empowerment, Sustainable Growth, and Resilient Economies" flagship supports JCU Research Direction 8, focusing on nature-positive economies, decarbonization, and circular models. It empowers communities, fosters inclusive economic transformation, and integrates climate resilience into development strategies, ensuring sustainable, competitive, and adaptive economies in response to global environmental and economic shifts.
find out more about "Community Empowerment, Sustainable Growth, and Resilient Economies"

Leveraging on JCU Singapore campus’ strategic location within the ASEAN business hub, CITBA’s Circular Economy and Sustainability (CES) flagship brings multidisciplinary expertise from across the three JCU campuses to uniquely weave social and environmental sciences into evaluations of real business models in line with the framework of sustainable development. Our flagship collaborates with private and public sector partners to embed circularity into real-world business models and communicate its relevance on sustainable development in tropical Australia, Southeast Asia, the Pacific and China.
Find out more about "Circularity and sustainability towards zero waste"

In today’s international trading environment, two key areas of research of have emerged. The first of which examines non-protectionist trade policy and the implementation of non-tariff measures, in particular, the use of technical barriers to trade (TBT) and sanitary and phytosanitary (SPS) measures. According to World Trade Organization (WTO) rules, WTO members are authorised by the WTO TBT/SPS Agreement to implement a range of protective measures that endeavour to protect human, animal, and plant health as well as a myriad of environment, wildlife, and human safety factors. Based on this clearly Based on a clearly defined and rational explanation for their existence, empirical studies that examine the impact of TBT and SPS on trade have documented findings that elicit different results depending on objectives and time frames being measured.
Find out more about "Asian Trade in an Era of Neo Protectionism"

As we look into the future, the balance of work and leisure is once again emerging as a driver of the decisions that people are making. People around the world are rethinking how they work and how they live. The notion of work is being reworked and the idea of leisure and travel are being reimagined.
Changes and disruptions are demanding our attention to reconsider how we live. As the pace of climate change accelerates, attention is drawn to shifts in how we think and interact with our environments.
Find out more about "Into the future: Leisure, Travel, Tourism and Hospitality"