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Our research expertise

If you seek to future-proof your organisation, CBLG can provide profound insights into the necessary transformation or reform required to address your challenges. We specialise in equipping you with informed and high-impact decisions in an ever-changing landscape of constant disruption.

Collaborating with us brings a multitude of unique benefits, including access to exceptional research talent and the flexibility of working with a multi-campus, regional university. Through our collaborative approach, you can tap into the expertise of our researchers who engage with government agencies, corporations, businesses, and professional organisations to address emerging challenges worldwide. Our research and expertise are recognised for their exceptional quality and impact. Our vast array of areas of expertise includes strategy and operations, applied economics, tourism, finance, and more.

The following examples merely illustrate some of the many business, economic or legal problems that our researchers have addressed in their work and provided solutions for. Connect with us at CBLG, where we are committed to driving innovation and success for your organisation by bridging the gap between research and practical implementation.

Two men having a discussion about what's on a computer.

Strategy and Operations

The Management Problem:

Although blockchain applications offer unprecedented opportunities to enhance supply chain capabilities, practitioners struggle to best leverage blockchain practices.

The Management Solution:

This research presents multiple trajectories for supply chain practitioners to explore, including integration of blockchain in improving global and scalable supply chain management, crypto-X applications in supply chain management, blockchain-enabled closed-loop supply chain management, and decentralised autonomous organisations in supply chain management .

Van Nguyen, Truong, Cong Pham, Hiep, Nhat Nguyen, Minh, Zhou, Li, and Akbari, Reza (2023) Data-driven review of blockchain applications in supply chain management: key research themes and future directions. International Journal of Production Research. 10.1080/00207543.2023.2165190

The Management Problem:

How to overcome managerial procrastination in the creation of new business opportunities in the face of uncertainty and limited information is crucial to move forward.

The Strategic Management Solution:

This research outlines how managers can leverage simple rules in proactively developing new business opportunities, leading to a competitive advantage, leapfrogging competitors, and achieving sustained performance.

Maghzi, Atefeh, Lin, Nidthida, Pfarrer, Michael, Gudergan, Siggi, and Wilden, Ralf (2023) Creating opportunities: Heuristic reasoning in proactive dynamic capability deployment. Academy of Management Review. 10.5465/amr.2018.0265

The Management Problem:

Despite the crucial necessity of adopting sustainability principles into supply chains, it continues to pose a persistent challenge for supply chain practitioners.

The Management Solution:

This research yields insights for supply chain practitioners to develop strategies that will improve supply chain sustainability initiatives by leveraging relational ties among supply chain network members and establishing effective governance mechanisms.

Chowdhury, Md Maruf Hossan, Chowdhury, Mesbahuddin, Khan, Eijaz, and Sajib, Shahriar (2023) Supply chain relational capital for sustainability through governance: the moderating effect of network complexity.Supply Chain Management: an International Journal, 28 (2). pp. 347-362.

The Management Problem:

Managers, as boundary spanners in joint ventures, typically face a “loyalty dilemma” in that they must balance the conflicting pressures to identify themselves with their parent firms and with their joint venture. How to best navigate this dilemma remains unclear.

The Management Solution:

This research stresses the importance for managers to develop a dual identity so that they can effectively act as boundary spanners acting in the interests of both their parents and the joint venture. In turn, fostering dual identity amongst these managers serves as a commitment-based relational governance mechanisms that helps overcome some of the weakness of legal governance mechanisms in joint ventures.

Jiang, Fuming, Liu, Li Xian, and Li, Jizhong (2022) From horizontal knowledge sharing to vertical knowledge transfer: the role of boundary-spanning commitment in international joint ventures. Journal of International Business Studies, 54. pp. 182-202.

The Management Problem:

Benefiting from open innovation requires managers to deal with the ‘not-invented-here’ syndrome.

The Management Solution:

This research reveals that professional service firms ought to hone co-creation capabilities in assisting clients to bolster their service innovation efforts; specifically, when facing internal project-related or organizational barriers.

Randhawa, Krithika, Wilden, Ralf, and Gudergan, Siegfried (2018) Open Service Innovation: The Role of Intermediary Capabilities. Journal of Product Innovation Management, 35 (5). pp. 808-838.

The management problem:

How a board balances monitoring and advice-giving is an ongoing struggle.

The strategy and governance solution:

This paper stresses the critical importance for boards to adeptly manage monitoring and advisory functions, as either serves as a double-edged sword: their beneficial effects on strategic transformation and performance are influenced by the diversity within the upper management cadre, as well as the differences between the board and top management team.

Huynh, Kim, Wilden, Ralf, and Gudergan, Siegfried (2022) The interface of the top management team and the board: a dynamic managerial capabilities perspective. Long Range Planning, 55 (3). 102194.

Marketing (and Tourism)

The Management Problem:

Retailers need to understand the critical facets of customers’ extensive and diverse experiences with omnichannel retailing, so that managers can determine how to understand and manage them.

The Marketing Solution:

This research has produced an easy-to-administer measurement instrument that can predict customers’ satisfaction with omnichannel retailers. It enables omnichannel retailers to determine where to invest, if they seek higher profitability.

Rahman, Syed, Carlson, Jamie, Gudergan, Siggi, Wetzels, Martin, and Grewal, Dhruv (2022) Perceived Omnichannel Customer Experience (OCX): concept, measurement, and impact. Journal of Retailing, 98 (4). pp. 611-632.

The Policy Problem:

Despite policy efforts to curb household food waste, effectively enticing households remains a challenge.

The Marketing Solution:

This study details a set of interventions and a segment-specific campaigns based on attitudes, demographics and lifestyles to curb household food waste.

Liu, Hongbo, and McCarthy, Breda (2023) Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments. Asia Pacific Journal of Marketing and Logistics, 35 (4). pp. 920-943.

The Management Problem:

Although the use of travel vlogs has become popular amongst travellers, destination and travel marketing practitioners struggle to leverage these vlogs to their advantage.

The Marketing Solution:

This research has produced a set of guiding principles on how to best leverage travel vlogs in marketing campaigns. These principles serve as a practical roadmap, empowering destination and travel marketing practitioners to harness the full potential of vlogs to more effectively engage their target audiences and achieve more impactful marketing outcomes.

Xu, Ding, Chen, Tingzhen, Pearce, John, Mohammadi, Zohre, and Pearce, Philip L. (2021) Reaching audiences through travel vlogs: the perspective of involvement. Tourism Management, 86. 104326.

The marketing problem:

How to enhance sales among Chinese tourists remains challenging.

The marketing solution:

This paper demonstrates that tourism marketers have the potential to enhance sales among Chinese tourists by highlighting their pragmatic and product-focused shopping behaviours, which are shaped by factors such as technology, concerns about product safety, and the authenticity of brands.

Jin, Haipeng, Moscardo, Gianna, and Murphy, Laurie (2020) Exploring Chinese outbound tourist shopping: a social practice framework. Journal of Travel Research, 59 (1). 404. pp. 156-172.

The marketing problem:

How to boost loyalty when customers become more discerning?

The marketing solution:

This paper outlines that service providers can enhance loyalty among their customers by improving service quality to boost overall satisfaction and delight. While experienced customers become more discerning in evaluating services, boosting loyalty through increased delight is more impactful for those with greater experience.

Ahrholdt, Dennis C., Gudergan, Siegfried P., and Ringle, Christian M. (2017) Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal of Travel Research, 56 (4). pp. 436-450.

The marketing problem:

How get customer to share insights on social media platforms?

The marketing solution:

This paper offers brand managers valuable insights for segmenting their customer in ways to target them with distinctive customer engagement content strategies. These strategies can stimulate diverse customer engagement patterns and intentions to share insights among individuals characterized by advanced avant-garde inclinations and extensive brand knowledge.

Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, and Rahman, Mohammad Mahfuzur (2019) Customer engagement with brands in social media platforms: configurations, equifinality and sharing. European Journal of Marketing, 53 (9). pp. 1733-1758.

Human Resource Management and Industrial Relations

The Management Problem:

How HRM practitioners manage employee well-being and retention when they are yo-yoing between working from the office and home and back again to the office remains challenging in hybrid work contexts.

The HRM Solution:

This research has resulted in a set of principles to design HRM practices to ensure they are flexible and adaptive to the ongoing, changeable and uncertain nature of hybrid work conditions.

Jogulu, U., Green, N., Franken, E., Vassiley, A., Bentley, T., and Onnis, L.-a. (2023). Work arrangement “yo-yo”: forced flexibility from the office to home and back again. Personnel Review, 10.1108/PR-02-2023-0088.

The Management Problem:

Human resource management practitioners face the formidable task of engaging frontline service employees in ways such that they enhance both their efficiency and flexibility in delivering services.

The Human Resource Management Solution:

This research demonstrates that frontline service employee attitudes, perceptions of others’ expectations of their behaviours, and self-efficacy significantly impact on frontline employees’ efficiency–flexibility ambidexterity. Work unit–level leadership plays a crucial role in benefitting from these factors.

Yu, Ting, Gudergan, Siegfried, and Chen, Ching-Fu (2020) Achieving employee efficiency–flexibility ambidexterity. International Journal of Human Resource Management, 31 (19). pp. 2459-2494.

The Management Problem:

With workers continuing to work to an older age, organisations need effective work health and safety (WHS) strategies inclusive of older people.

The Management Solution:

This research identified WHS interventions specific to older workers that can have positive impacts for the health and safety of older workers.

Bentley, T., Onnis, L., Vassiley, A., Farr-Wharton, B., Caponecchia, C., Andrew, C., O'Neill, Sharron, Neto, A., Huron, V., and Green, N. (2023). A systematic review of literature on occupational health and safety interventions for older workers. Ergonomics. p. 1-16.

The management problem:

How to navigate the complexities of workforce management practices in the face of growing cultural diversity presents ongoing challenges.

The HRM solution:

This paper highlights the existence of diverse cultural archetypes within individual countries, underscoring the necessity to tailor distinct motivational approaches for specific employee subgroups during the development and execution of HR strategies within multinational enterprises.

Richter, Nicole Franziska, Hauff, Sven, Schlaegel, Christopher, Gudergan, Siegfried, Ringle, Christian M., and Gunkel, Marjaana (2016) Using Cultural Archetypes in Cross-cultural Management Studies. Journal of International Management, 22 (1). pp. 63-83.

The management problem:

Do we need Green HRM practices and what are they?

The human resource management solution:

This paper specifies that Green human resource management practices provide a key driver to aligne organisations towards sustainable outcomes.

Paulet, Renee, Holland, Peter, and Morgan, Damian (2021) A meta‐review of 10 years of green human resource management: is Green HRM headed towards a roadblock or a revitalisation? Asia Pacific Journal of Human Resources, 59 (2). pp. 159-183.

The management problem:

How to manage health professionals in remote indigenous communities remains challenging

The human resource management solution:

This paper suggests that human resource managers consider the unique nexus of personal, professional, organisational and contextual facets when managing health professionals in remote indigenous communities.

Onnis, Leigh-ann Lesley, and Pryce, Josephine (2016) Health professionals working in remote Australia: a review of the literature. Asia Pacific Journal of Human Resources, 54 (1). pp. 32-56.

Economics

The Policy Problem:

Although effective migration policies must account for what motivates migration from wealthy countries to other wealthy countries, understanding about these motivations remains scarce.

The Economics Solution:

This research reveals that political institutions are more important compared to economic institutions. Countries with effective institutions have inclusive and accountable governments and active civil societies, encouraging migration from wealthy countries to to other wealthy countries with stronger institutions.

Aziz, Nusrate, Chowdhury, Murshed, and Cooray, Arusha (2022) Why do people from wealthy countries migrate? European Journal of Political Economy, 73. 102156.

The Policy Problem:

Clarifying the conditions conducive to effective job search behaviour is of imminent importance to the involuntarily unemployed as well as caseworkers and policymakers who design the policy framework under which the unemployed search for jobs.

The Economics Solution:

This research clarifies that a stressor, here financial hardship, affects unemployed job search effectiveness through reduced job search quality despite increased job search intensity, suggesting that reintegration policies could benefit from being packaged together with policies aimed at ameliorating the financial hardship situation. Mapping all stressors that unemployed face to drive higher quality job search effort allows the design of more effective reintegration policies.

Gerards, Ruud, and Welters, Riccardo (2022) Job search in the presence of a stressor: Does financial hardship change the effectiveness of job search? Journal of Economic Psychology, 90. 102508.

The Policy Problem:

Despite knowing of the ecological benefits of various stewardship activities, we know relatively little about the way in which stewardship activities directly benefit people.

The Economics Solution:

This research provides a practical illustration of populating conceptual models with ‘real world’ data on stewardship activities accounting for different world views, as an approach to support policy design for improved social and environmental outcomes.

Larson, Silva, Jarvis, Diane, Stoeckl, Natalie, Barrowei, Ryan, Coleman, Bessie, Groves, David, Hunter, Joshua, Lee, Maria, Markham, Michael, Larson, Anna, Finau, Glenn, and Douglas, Michael (2023) Piecemeal stewardship activities miss numerous social and environmental benefits associated with culturally appropriate ways of caring for country. Journal of Environmental Management, 326 (Part B). 116750.

The Economic Problem:

Are global commodity markets impacted by the perceived risks inherent with acts of terrorism?

The Economic Solution:

This paper highlights that prices and price volatility in commodity markets increase over the long run due to terrorist acts due to a flight to safety and increased demand for some commodities.

Ramiah, V., Wallace, D., Veron, J. F., Reddy, K. and Elliott, R. (2019). The effects of recent terrorist attacks on risk and return in commodity markets. Energy Economics, 77, 13-22.

The Policy Problem:

There is a need to rank and value complex social goods and a recognition that current methods in economics do not properly elicit social preferences into valuations

The Economics Solution:

The study tests a novel technique in which a social learning effect is used to elicit social level preferences into a non-market valuation

Grainger, D. and Stoeckl, N., 2019. The importance of social learning for non-market valuation. Ecological Economics164, p.106339.

The policy Problem: 

The potential underestimation of future energy demand and installed capacity in Australia due to the impact of climate variability and change stress the need for long-term economic considerations in energy and climate policies.

The Economic Solution:

Policy solution involves a modal shift and adoption of electric and hydrogen fuel cell vehicles, along with higher renewable energy integration, resulting in reduced emissions, lower electricity prices, and potential economic benefits of up to US$4.9 trillion.

Emodi, Nnaemeka Vincent, Chaiechi, Taha, and Beg, A.B.M. Rabiul Alam (2019) A techno-economic and environmental assessment of long-term energy policies and climate variability impact on the energy system. Energy Policy, 128. pp. 329-346.

Finance and Accounting

The Management Problem:

Does the use and ownership of information and technological amenities by SMEs enhance their access to external credits?

The Finance Solution:

This research clarifies that usage of ICT-based services drives access to external credit facilities by SMEs, enhancing their financial inclusion. Policymakers should consider improving technological infrastructure and amenities to dissipate opacity and information asymmetry in supplying credit to SMEs.

Agyekum, Francis K., Reddy, Krishna, Wallace, Damien, and Wellalage, Nirosha H. (2022) Does technological inclusion promote financial inclusion among SMEs? Evidence from South-East Asian (SEA) countries. Global Finance Journal, 53. 100618.

The Management Problem:

Financial decision makers (lenders, insurers, advisees) often need to estimate how well others make decisions. Whether knowledge is a blessing or a curse when forecasting others’ forecast accuracy remains unclear.

The Finance Solution:

This research demonstrates that the well-known “curse of knowledge” may have resulted from entirely arbitrary, uninformative anchors. However, genuinely informative cues purge of anchoring potential enhance estimation accuracy. Richer, more detailed financial information has no effect, even with better ability to interpret it, and domain experts do not overimpute others’ forecast ability.

Chuah, Swee-Hoon, Hoffmann, Robert, Liu, Bin, and Tan, Monica (2019) Is Knowledge Cursed When Forecasting the Forecasts of Others? Journal of Behavioral Finance, 20 (1). pp. 66-72.

The Accounting Problem:

The Australian Federal Government is keen to pilot Environmental Economic Accounting – Ecosystem Accounting based upon SEEA EA.  However, there is no International or National guidance on how First Nations Peoples’ perspectives can be accounted for within Ecosystem Accounts.

The Accounting Solution:

Drawing on insights from two Indigenous groups of Australia, this paper clarifies accounting principles aligned with Indigenous Cultural Connections to Land.

Finau, G., Jarvis, D., Stoeckl, N., Larson, S., Grainger, D., Douglas, M., Ewamian Aboriginal Corporation, Barrowei, R., Coleman, B., Groves, D., Hunter, J., Lee, M., Markham, M. (2023) Accounting for Indigenous Cultural Connections to Land: Insights from Two Indigenous Groups of Australia. Accounting, Auditing and Accountability Journal doi: 10.1108/AAAJ-08-2022-5971.

The Policy Problem:

Can financial literacy and inherent behavioural biases help (or hinder) individuals’ recovery from natural disasters – a Black Saturday bushfire case study.

The Finance Solution:

Higher levels of financial literacy helped individuals recover from this event. Some behavioural biases such as loss aversion bias also recover quicker.

Asbi, A., Ramiah, V., Yu, X. Wallace, D., Moosa, N. and Reddy, K. (2020). The determinants of recovery from the Black Saturday Bushfire: Demographic factors, behavioural characteristics and financial literacy. Accounting and Finance, 60(1), 15-46.

The Management Problem:

What characteristic of CEOs shape firm performance?

The Management Solution:

This paper specifies how board members and human resource departments can investigate the efficiency and fairness of CEOs.

Shen, Y., Wallace, D., Reddy, K. and Ramiah, V. (2022). An investigation of CEO characteristics on firm performance. Accounting and Finance, in press. https://doi.org/10.1111/acfi.12896

The Policy Problem:

Can financial literacy and inherent behavioural biases help (or hinder) individuals’ recovery from natural disasters – a Black Saturday bushfire case study.

The Finance Solution:

Higher levels of financial literacy helped individuals recover from this event. Some behavioural biases such as loss aversion bias also recover quicker.

Asbi, A., Ramiah, V., Yu, X. Wallace, D., Moosa, N. and Reddy, K. (2020). The determinants of recovery from the Black Saturday Bushfire: Demographic factors, behavioural characteristics and financial literacy. Accounting and Finance, 60(1), 15-46.

Law and Conflict Resolution Management

The Legal Problem:

Whether the Modern Slavery Act 2018 (Cth) in its current form addresses forms of modern slavery such as sexual exploitation, forced marriage, trafficking and domestic servitude, particularly with the advent of Covid-19, remains unclear.

The Legal solution: 

The Modern Slavery Act 2018 (Cth) primarily targets labour exploitation and requires suppliers to voluntarily disclose their involvement with modern slavery. As such, with the advent of Covid-19 and the difficulties in addressing the ‘under world’ or modern slavery, the Act in its current form of voluntarism will do little to address sexual exploitation, forced marriage, human trafficking and domestic servitude. The Act should take on additional powers.

Fellows, J. and Chong, M. (2020) Australia's Modern Slavery Act: challenges for a post-COVID world? Alternative Law Journal, 45 (3). pp. 209-214